University Trademarks and Licensing

The Office of University Trademarks and Licensing helps protect and support Ball State University’s name, identity, and reputation while making it easier for the campus community to use Ball State trademarks appropriately.

We work as a campus partner, providing guidance and resources for departments, student organizations, athletics, vendors, and other University partners who want to use University names, logos, marks, or other identifying elements. Our goal is to help campus activities, communications, merchandise, and partnerships reflect the University consistently and positively.

Whether you have questions about using a University logo, developing merchandise, working with a vendor, or seeking approval for a new use of University marks and intellectual property, our office is here to help navigate the process and find a solution that works for your needs.

Revenue from the sale of officially licensed merchandise is distributed to support university marketing initiatives, academic programs, and athletics.

Shop Ball State!

Campus Affiliated

Campus-affiliated Merchandise Stores

Barnes & Noble Campus Bookstore

  • Located inside the Art and Journalism Building, 1101 N. McKinley Avenue, Muncie.
  • Look for the Bookstore at Ball State Athletics events at Scheumann Stadium and Worthen Arena
  • Contact: 765-285-8080

Gameday Spirit

  • The official online team store of Ball State Athletics.
  • Located in The Village, 1717 W. University Avenue, Muncie.
  • Contact: 765-282-1811

Major Sports-Merchandise Retailers

Contact Us

Jon Glesing
Executive Director of University Trademarks and Licensing
765-285-1490