University Logos

Download the Logo

The logo incorporates our full name and the Beneficence icon. The treatment shown here is the formal, institutional identity, and it is used on all official communications of the university. Commercial use of the official Ball State University logo requires prior approval from Trademark Licensing. Please contact them at 765-285-1104. Non-commercial use is permitted without approval. For design guidance, consult with our Marketing Advisors.

Official Ball State University Beneficence Logo

Ball State Vertical Color Logo

You may download color and black and white images of the Official Ball State Beneficence Logo.

Download Logos

 

Request Permission

All Ball State University logos are registered trademarks and must be used with permission.

Permission to use the Official Ball State Athletics Logo for noncommercial uses must be obtained from Intercollegiate Athletics at 765-285-3242.

Permission to use the Official Ball State Athletics Logo for commercial uses such as sportswear and novelty items must be obtained from Trademark Licensing at 765-285-1104.

The athletic logo for men’s and women’s intercollegiate athletics is the Official Ball State University Athletics (Cardinal Head) Logo. This spirit logo is reserved for official athletics business as determined by Intercollegiate Athletics: 

Charlie Cardinal Logo
  • official stationery
  • business cards
  • sports advertising
  • uniforms, publications
  • programs
  • licensed apparel and novelties