Through extensive research, collaboration with our University partners, and the talent and hard work of our team, we support Destination 2040: Our Flight Path, assist with student recruitment and retention, and creatively promote Ball State’s strengths and distinctive attributes.

Our storytelling generates a greater awareness of Ball State within the campus community and the general public. This awareness sets us apart from other institutions. It helps our University and our colleges meet their enrollment goals, promote their programs, and raise private support.

View our University Marketing Plan

Work with Us

Interested in taking advantage of one of our services? Submit a brief intake form to get started.

Start a Project

What We Do

Want to meet a distinct audience where they are? Want to boost your name in the marketplace? We develop program-specific advertising campaigns to help you meet your goals while staying within your budget, and we advise you on how to best use multiple channels to tell your story.

We can:

  • develop or fine-tune your messages
  • design your ads
  • consult with you on advertising options or platforms such as print, digital, and broadcast
  • recommend sponsorships
  • track and evaluate advertising performance
Ball State University Alumni Magazine

Our team produces an online magazine and twice-a-year print magazine—the home for engaging stories and beautiful photography and video about our students, alumni, and faculty. We welcome story ideas from our campus partners.

Visit the Magazine

Our team partners with you to help you identify a distinctive voice that meets your specific needs within the University’s overarching marketing strategy. We elevate your story with the accuracy, consistency, and professionalism it deserves.

For the Ball State brand style guide, brand elements, and more, visit the branding toolkit.

Our experienced team develops integrated, strategic marketing and communications plans to help you attract and retain students, increase your fundraising and engagement, and generate awareness about your programs.

We have a proven method of discovery and intake to build a successful campaign for you, including services such as:Marketing and Communications working with a client

  • marketing/brand consultation and training
  • market research
  • message development
  • tailored tactics for target audiences
  • budget projections/management
  • measurable successes/outcomes

Digital marketing at Ball State encompasses marketing efforts through the Ball State websites, email, social media, content strategy, and consultation with campus partners.

A few things we can help you with include:

  • digital marketing consultation and planning
  • email marketing
  • website training, access, and management
  • content strategy and management
  • social media
  • Google Analytics consultation
  • search engine optimization (SEO)

Learn more about our digital marketing services.

Do you have a Ball State communication project that doesn’t easily fit into a particular category but needs review by a professional editor?

Our experienced editors can help you with:

  • messaging
  • proofreading
  • writing for a specific audience or channel

Our award-winning photographers and videographers visually capture the Ball State experience. Their high-quality imagery tells compelling stories, captures emotions, and delivers results.

We help you by providing branded and historic imagery, as well as shooting photos and videos of strategic University events.

We also offer portrait days to Ball State faculty and staff for their website profile. See upcoming photo day dates.

Ball State printed brochures

Complement your marketing efforts with print materials customized for your area and set your program or event apart from your competition.

Our team can write and design any of the following pieces and integrate them to work seamlessly with other communication platforms:

  • invitations and postcards
  • programs
  • booklets and brochures
  • posters and flyers
  • banners

Our media relations professionals empower subject matter experts and University leaders to share the Ball State story. We are experts in optimal timing, messaging, and media outlets.

Our services include:

  • media relations
  • proactively pitching stories to news media
  • crisis communications
  • reputation management
  • media market monitoring and analysis
  • media training/spokesperson training
  • coaching subject matter experts for media interviews
  • event planning for special announcements
  • thought leadership

Ball State University trademarks are any marks, letters, nicknames, or words associated with Ball State University. These trademarks are used to identify the University, it's athletic programs, documents, publications, and products.

Areas we can help with:

  • logos and word marks
  • obtaining a license
  • approvals for using Ball State logos
  • compliance questions

Find more information about trademarks and licensing.

Work with Us

Interested in taking advantage of one of our services? Submit a brief intake form to get started.

Start a Project