Our Typefaces
Part of the visual language of Ball State University is communicated through the use of type. Typography is a powerful tool in the development of a visual presence—giving a cue that our communications are coming from the same place. A menu of typefaces has been selected to coordinate with the Official Ball State University Beneficence Mark.
Be aware that every typeface variation—from font selection to weight to stylizing (italic, bold), to color to point size—adds a layer of emphasis. Too many variations can be hard to read and difficult to navigate. Our branded fonts are IvyPresto Display for headlines only and Acumin Pro Extra Condensed Bold. These typefaces were chosen to reflect the attitude of our institution:
- Clear
- Iconic with edge
- Forward-thinking
- Unpretentious
IvyPresto Display
All-caps and sentence case are both used for headlines. IvyPresto replaces Acumin Condensed Bold as the primary headline face. IvyPresto Display is an Adobe font and can be activated for free through Adobe's Creative Cloud.
Acumin Pro Extra Condensed Bold
Acumin Pro Extra Condensed Bold was previously used as the primary headline font for the We Fly brand. As part of the brand evolution, we are moving Acumin to secondary headline and subhead usage only. Acumin Pro is an Adobe font and can be activated for free through Adobe's Creative Cloud. fonts.adobe.com/fonts/acumin.
Helvetica Neue LT Std
Helvetica Neue LT Std is the existing and still recommended text font. It can be used for main text as well as call-outs. It can be used in six weights, as both regular and italic. Helvetica Neue LT Std is a MacOS system font and is not available on PC. It can be purchased from MyFonts.com, Fonts.com, and Linotype as Neue Helvetica Pro.