We Fly

We spark intellectual curiosity. Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—treat students as partners, from day one. In classrooms and labs, on the sports fields, in immersive learning projects off campus—with agility and perseverance—Cardinals fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly.

Central Message

Ball State University is the one to watch

Propelled by an innovative, immersive approach to education and guided by clear and enduring values, Ball State University is on the minds and in the hearts of every potential student, elected official, and community leader. We are a source of pride for alumni and our community.

Supporting Messages

  • There is more to Ball State University than you may think.
  • We are Beneficence. We live Beneficence.
  • We empower students and faculty to fly. And they love it.
  • Our campus is our canvas.
  • We’re about more than educating students. We’re about serving our neighbors, near and far.

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Ball State Boilerplate

Standard language that can be used to provide an overarching description of Ball State University.

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Mission Statement

The University's mission statement is defined by the "Destination 2040: Our Flight Path" strategic plan.

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EOE/AA Language for Marketing Materials

Ball State University is committed to the principles of affirmative action and equal employment opportunity. The University approved Equal Employment Opportunity and Affirmative Action wording is to be used in all marketing, employment, and purchasing publications.

Download Approved EOEAA Language 41718 (PDF)