The Ball State Brand

Ball State’s rich, compelling story deserves to be presented accurately, consistently, and professionally. As a community, we must actively and intentionally share and promote our story, and safeguard our name and image—this is all part of strategic brand building.

Brand Elements

To maintain a cohesive and recognizable brand, Ball State uses specific messaging, fonts, colors, and writings styles along with the University logo.

Photography

Download University approved photos for your marketing and communications needs.

Messaging

Our central and supporting messages are key in backing Ball State's "We Fly" commitment.

Logos

Access the University’s logos.

Colors

Learn how to use "Cardinal Red" with Ball State's other brand colors.

Fonts

Consistent font usage creates a seamless experience across all University communications. See what fonts to use and how to get them.

Writing Styles

View a breakdown of writing guidelines, styles, and preferences the University follows.

Downloads

Download from the official Ball State powerpoint template

Additional Resources

Learn about licensing, event materials, and more with the additional resources below.

Trademarks & Licensing

Learn how to request a license to use Ball State University and its affiliates' brand marks.

Print Policy

Read the University print policy, find answers to frequently asked questions, and more.

Accessible Communications

Find resources for maintaining accessible communications for everyone.

News and Updates

News Center

Ball State Magazine

University Blog

Communications Center

Ball State University

Brand Resources

The Ball State Brand

Brand Elements

Additional Resources

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News and Updates