Ball State University Logo

The Ball State Brand

Ball State’s rich, compelling story deserves to be presented accurately, consistently, and professionally. As a community, we must actively and intentionally share and promote our story, and safeguard our name and image—this is all part of strategic brand building.

Brand Elements

To maintain a cohesive and recognizable brand, Ball State uses specific messaging, fonts, colors, and writings styles along with the University logo.


When using Ball State brand elements, you are required to do so in accordance with the Ball State Brand Style Guide (PDF) and the Marketing and Communications Guidelines. If you use Canva, try out our one-page guide.


Our central and supporting messages are key in backing Ball State's "We Fly" commitment.

Request permission to use and download the University's logos.

Learn how to use "Cardinal Red" with Ball State's other brand colors.


Consistent font usage creates a seamless experience across all University communications. See what fonts to use and how to get them.

Writing Styles

View a breakdown of writing guidelines, styles, and preferences the University follows.


Download from a branded collection of Ball State assets including PowerPoint templates, social media avatars, and more.

Accessible Communications

Ball State is committed to diversity and inclusion, and we want all University communications to reflect those values. Find resources for maintaining accessible communications for everyone, including those with disabilities and non-native English speakers.

Additional Resources

Learn about licensing, event materials, and more with the additional resources below.

Trademarks & Licensing

Learn how to request a license to use Ball State University and its affiliates' brand marks.

Print Policy

Read the University print policy, find answers to frequently asked questions, and more.

We're Here to Help

Can't find what you're looking for? Got questions? We're here to help!

Marketing and Communications

West Quad, Room 304
Muncie, Indiana 47306

8 a.m. - 5 p.m. Eastern
(After-hours calls will be directed to an on-call staff person.)