Effective communications are central to the success of any enterprise, including Ball State University.  The Ball State administration drafted guidelines for marketing and communications, which we in the Division of Strategic Communications primarily developed and apply, with guidance from the Office of the President.

Download Guidelines (PDF)

These guidelines cover the proper use or application of:

  • advertising
  • the university’s name, seal, and logos
  • publication or promotional material
  • public relations and working with the news media
  • web standards
  • social media standards
  • video production
  • photography
  • working with freelancers
  • acquiring subject releases