Build social media marketing campaigns and eCommerce websites. Understand how content marketing and search engine optimization are used to attract leads and drive business growth. Use real-world marketing automation and analytic software to level-up your marketing efforts. A minor in digital marketing strategy and analytics will prepare you for the rapidly changing digital world.
This minor is open to all majors.
Classes You Will Take
View Course Catalog
- Social Media Marketing
- Digital Brand Content Strategy
- Advanced Digital Marketing Strategy
- Digital Marketing Immersive Capstone
How to Enroll
To select this minor, go to the Advising Center in the Arts and Communications Building, room 224.