The Department of Marketing equips you to join the dynamic and rapidly evolving world of marketing. As a student, you will become an analytical and strategic thinker who is able to build relationships and make decisions, create real-world business solutions, and develop and execute marketing plans. After graduation, you will be ready to work for a range of businesses, not-for-profit organizations, and public-policy groups in a variety of roles such as brand manager, advertising account manager, sales manager, retailing and distribution manager, and marketing researcher.

Students working together in a computer lab.

Marketing Major

Bachelor of Arts or Bachelor of Science

Immerse yourself in the exciting world of marketing. Our undergraduate degree will prepare you for a career in advertising, sales, Internet marketing, marketing communication, product brand management, social media marketing, and much more. Learn more.

A group of students working together in a classroom.

International Business Major

Bachelor of Arts

Our major in international business will ground you in the fundamentals of global markets. As a student, you will have many opportunities to follow your business and cultural interests, use your foreign language skills, and study abroad while gaining a rock-solid foundation in marketing, management, finance, economics, information systems, and logistics. Learn more.

Two sales professionals networking at an event.

Professional Selling Major

Bachelor of Arts or Bachelor of Science

A bachelor’s degree in professional selling teaches you the professional selling process, how to build trust, how to engage in persuasive communication, how to use the latest technology to work smarter, and what to expect from a career in sales management—all taught by outstanding faculty with real-world sales expertise. Learn more.

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Fashion Merchandising Major

Bachelor of Arts or Bachelor of Science

Our bachelor’s degree in fashion merchandising prepares you for the exciting, fast-paced world of fashion merchandising. As a student, you will grasp the theory and practice behind the fashion industry and graduate well-equipped for a rewarding career. Learn more.

Two apparel design students measure a garment.

Apparel Design Major

Bachelor of Arts or Bachelor of Science

A bachelor’s degree in apparel design prepares you for a wide range of careers in the fashion industry. Your training will consist of learning the foundations of outstanding clothing design and the fundamentals of business in this industry. Learn more.

Minor in Marketing

Perfect for majors in telecommunications and fashion merchandising, our minor in marketing will ground you in the principles of marketing and economics to make you a more effective professional. Learn more.

Minor in International Business

Designed specifically for business majors, a minor in international business gives you a strong foundation in the fundamentals of practicing business in a global setting. Learn more.

Minor in Professional Selling

Our minor in professional selling gives you a grounding in the professional selling process, including how to build trust, how to engage in persuasive communications, and how to use the latest technology to work smarter. Learn more.

Minor in Fashion

A minor in fashion will let you explore your passion for the fashion industry while pursuing a major in another department or school. You’ll have the opportunity to learn about fashion forecasting, visual merchandising, fashion promotion, and much more. Learn more.

A sales student listens to a lecture.

Sales Concentration

Master of Business Administration

Ball State’s prestigious MBA program offers a sales concentration that will prepare you for a wide range of professional marketing-related roles across industries. Learn more.

Student fashion show

Master’s Degree in Fashion

Master of Arts or Master of Science

Ball State’s graduate program in fashion provides an exceptional grounding in all areas of fashion—both present and past—to prepare you for an exciting career in fashion manufacturing, design firms, apparel companies, or in your own small business. Learn more.