Ball State University offers a bachelor of arts or bachelor of science in marketing through the Department of Marketing in the Miller College of Business.
Marketing prepares you to understand consumer behavior, build brands, and drive growth across digital and traditional marketing channels. You’ll study topics like consumer decision-making, professional selling, research and analytics, digital marketing strategy, brand management, integrated communication, and marketing strategy.
Why choose a marketing degree?
- AACSB-accredited business education: Our business programs are accredited by AACSB International—the Association to Advance Collegiate Schools of Business.
- Center for Professional Selling: Participate in sales education, competitions, employer events, networking, and career-development activities.
- Professional preparation: Complete Miller College coursework focused on job-search skills and the transition to professional work.
What you’ll study as a marketing major
The marketing major includes a business core, required marketing courses, and marketing electives that allow you to have some flexibility.
Marketing coursework and elective options could include:
- Consumer Insights and Decision Making
- Professional Selling
- Marketing Research and Analytics
- Introduction to Digital Marketing Strategy
- Brand Management
- Integrated Marketing Communications
- Marketing Strategy
- Social Media and Digital Engagement
The Miller College business core also includes subjects such as economics, finance, marketing, management, business analytics, law, and information systems. For specific coursework requirements visit the course catalog or speak with an academic advisor.
View Marketing Courses
What are some careers options for Marketing students?
Depending on the coursework, experience, technical skills, location, and additional qualifications, graduates may pursue roles such as:
- marketing coordinator
- digital marketing specialist
- market research assistant
- social media specialist
- sales representative
- account coordinator
- content marketing specialist
- marketing analytics assistant
- brand assistant
- e-commerce specialist
- customer insights assistant
- business development representative
Advanced positions and professional designations may require additional education, experience, examinations, or licensure. This list is not comprehensive, if you don't see your preferred profession in this list speak with a faculty member or an academic advisor about career opportunities.
Graduate Study
The degree can provide preparation for a master of business administration or graduate study in marketing, analytics, communication, or another business field. Admissions to graduate programs are separate from our bachelor’s programs.
Frequently asked questions