Two sales professionals networking at an event.

Effective selling is both art and science. And as with any art or science, practice, testing, and experimentation are key. At the Center for Professional Selling at Ball State, you will be equipped with the tools necessary to become a successful salesperson. Our bachelor’s degree in professional selling teaches you the professional selling process, how to build trust, how to engage in persuasive communication, how to use the latest technology to work smarter, and what to expect from a career—all taught by outstanding faculty with real-world sales expertise.

Major Requirements  

Our curriculum explores the full spectrum of sales coursework, including professional selling, marketing research and analytics, seminar in advanced selling techniques, sales management, and sales technology applications. 

The professional selling undergraduate major consists of at least 120 credits divided into four groups of courses:  You are encouraged to complete one of many available sales and marketing internships.


Mark Mayer instructing students

Achieving Academic Excellence
Mark Mayer

Happy and healthy. That’s what marketing professor Mark Mayer wants for all kids. He evaluates how to develop uplifting ads to tackle childhood obesity. Learn more about his work.

Total: 120

Classes You Will Take

A few of the classes you will take include:

  • Professional Selling
  • Marketing Research and Analytics
  • Sales Management
  • Sales Technology Applications
  • Advanced Selling techniques
  • Elective course options in supply chain, social media, or international

View Degree Plan (PDF)

For a complete list of all courses and their descriptions, please see our Course Catalog.

View Catalog

What Can You Do with a Degree in Professional Selling?

As a professional selling major, you’ll benefit from a broad range of potential careers in industries such as:

  • healthcare
  • pharmaceuticals
  • consumer products
  • financial planning
  • insurance
  • industrial products
  • business services

Paying for Your Education

Department Scholarships

About four of every five students receive some kind of merit- or need-based assistance with their tuition and fees. On top of the dozens of options our university offers its students, Miller College of Business gives several awards every year to its own students. Learn more.

Ready to Apply?

Are you interested in an undergraduate degree in marketing? The first step is to apply as an undergraduate to Ball State University. Start the journey today.

Apply Now

Want to Learn More?

Place matters, and that is particularly true on our beautiful campus—our size, our people, our culture, and our amenities. Come see it for yourself by scheduling a visit through our Office of Undergraduate Admissions. Or if you'd rather speak directly to someone in our department, feel free to call or email us.