It’s been said that sales people are made, not born.
For you, that means whatever your professional or undergraduate background, you can master the field of sales with our MBA concentration in professional selling and sales management, whatever your background.
At Ball State you will find one of few such graduate-level concentrations in the country.
Many of our students are employed in this industry but want to manage a sales team. Others are simply searching for ways to fine-tune their sales skills. Still others are in a position where they want to integrate the operations of marketing and sales.
But if you’re looking to make a complete career change, you can transition effectively with this program, since neither a business degree or business background is required.
Your studies will include an advanced course in professional selling, a course offered by few schools, and a customer relationship management course, which integrates marketing and sales.
When we look at customer service, our focus is on more than the clerk at the cash register, but on being customer-centric company wide.
Our program recognizes that gone are the days when the sales person holds the information that the customer needs. Having researched a retailer’s website or blogs, customers come to the transaction more knowledgeable and pro-active, due in part to the seller’s effective blending of sales and marketing.
That’s why we demonstrate how to integrate technology—including customer management software, social networking tools, and emerging media—to drive sales.
With your MBA in professional selling and sales management, you will become a sales professional who can successfully build and manage buyer-seller relationships; select, develop, compensate, and manage salespeople; lead with your organization’s strategic objectives in mind; and be a driver of today’s exciting global economy.
- MKG 625 Professional Selling Skills and Practices
- MKG 630 Customer Relationship Management
- MKG 635 Sales Management