Rebecca VanMeter-Brown

Rebecca VanMeter-Brown

Associate Professor of Marketing

Curriculum Vitae


Room:WB 319

Dr. Rebecca VanMeter joined Ball State as an assistant professor of marketing in 2014 and was promoted to Associate Professor in 2021. She teach graduate and undergraduate classes: Marketing Research & Analytics, Principals of Marketing, Social Media Marketing, & Retailing. Dr. VanMeter also teach our graduate students in BSU's MBA program, ranked 15th in U.S. News & World Report’s 2020 “Best Online Programs”. In that program Dr. VanMeter teaches Marketing Management (MBA 671) in a hybrid format, CRM online (MKG 630), and Introduction to Healthcare Administration (MB A640). In Summer 2017 co-taught an MBA course in Afghanistan for Kabul University. She is looking forward to getting to lead her first study abroad class in the next year or so.

Dr. VanMeter’s research focuses on issues related to social media, consumer behavior, servant leadership, ethics, advertising, branding, and research methods. Her work has been published in Journal of Interaction Marketing, Journal of Product and Brand Management, Industrial and Organizational Psychology, Journal of Business Ethics, Journal of Personal Sales & Sales Management, Academy of Marketing Science Review, Marketing Education Review, Journal of Marketing Education, and Journal of the Academy of Business Education. Dr. VanMeter stays passionately and actively involved with the academic community by serving on the Board of Governors, Executive Committee, and as President in 2022 for the Society for Marketing Advances. In 2020 she served as a guest editor for MER and JMTP, in addition to currently serving on several editorial review boards, being an ad-hoc reviewer for several journals, and by attending and presenting my work at a variety of conferences.

VanMeter received her undergraduate degree in business administration from the University of Pikeville in 2004, her master of business administration from the University of Kentucky in 2009, and her Ph.D. from the University of Texas – Arlington in 2014.

Course Schedule
Course No. Section Times Days Location
Intro to Health Care 640 800 0000 - 0000
Marketing Management 671 1T 0000 - 0000 OL, room ONLINE
Marketing Management 671 1T 1800 - 1950 T BC, room 127
Marketing Management 671 880 0000 - 0000 OL, room ONLINE
Marketing Management 671 880 1800 - 1950 T