Rebecca VanMeter-Brown
Rebecca VanMeter-Brown
Associate Professor of Marketing
Curriculum Vitae

Phone:765-285-6008

Room:WB 319


Dr. Rebecca VanMeter (Dr. V) joined Ball State as an assistant professor of marketing in 2014 and was promoted to Associate Professor in 2021. She teaches a variety of courses in both the graduate and undergraduate programs. Undergraduate classes include: Marketing Research & Analytics, Principals of Marketing, Social Media Marketing, IMC, & Retailing. Dr. V. also teach our graduate students in BSU's MBA program, which is consistently ranked  in U.S. News & World Report’s as one of the “Best Online Programs”. In that program Dr. V. teaches Marketing Management (MBA 671), CRM online (MKG 630), and Introduction to Healthcare Administration (MB A640). In Summer 2017 co-taught an MBA course in Afghanistan for Kabul University. She is looking forward to getting to lead her first study abroad class in the next year or so.

Dr. V.’s research focuses on issues related to social media, consumer behavior, servant leadership, ethics, advertising, branding, and research methods. Her work has been published in Journal of Interaction Marketing, Journal of Product and Brand Management, Industrial and Organizational Psychology, Journal of Business Ethics, Journal of Personal Sales & Sales Management, Academy of Marketing Science Review, Marketing Education Review, Journal of Marketing Education, and Journal of the Academy of Business Education. Dr. VanMeter stays passionately and actively involved with the academic community by serving in various roles with the Society for Marketing Advances. In 2020 she served as a guest editor for MER and JMTP, in addition to currently serving on several editorial review boards, being an ad-hoc reviewer for several journals, and by attending and presenting my work at a variety of conferences.

Dr. V received her undergraduate degree in business administration, while playing collegiate volleyball, from the University of Pikeville. She earned her master of business administration from the University of Kentucky and is still an avid UK Fan. Finally she earned her doctoral degree in Marketing with a minor in statistics  from the University of Texas – Arlington.

From Dr. V: I truly believe there is no better career than being a college professor. I love connecting with students on a personal level, inspiring them to look at the world around them through the lens of marketing, and helping them to achieve their highest potential. I am not an “easy” professor, but if after you’ve taken one of my courses you can say that you learned something then I’ve done my job.


Course Schedule
Course No. Section Times Days Location
Principles of Market 300 3 0930 - 1045 T R WB, room 140
Principles of Market 300 7 1100 - 1215 T R WB, room 152
Marketing Res and An 350 2 1230 - 1345 T R WB, room 310