Rebecca VanMeter joined Ball State as an assistant professor of marketing in 2014. She teaches undergraduate marketing research, principles of marketing, and master's level survey of marketing. Her research focuses on issues related to social media, consumer behavior, servant leadership, ethics, and research methods. She has published papers in the Journal of Business Ethics, Journal of Personal Sales & Sales Management, Journal of Interactive Marketing, and Academy of Marketing Science Review and various conference proceedings. She is currently serving as the Executive Director for the Society for Marketing Advances (SMA).
VanMeter received her undergraduate degree in business administration from the University of Pikeville in 2004, her master of business administration from the University of Kentucky in 2009, and her Ph.D. from the University of Texas – Arlington in 2014.