Kesha Coker

Associate Professor of Marketing

Phone:765-285-5194

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Room:WB 318

Kesha Coker is an Associate Professor of Marketing at Ball State University. Her research focuses on enhancing advertising effectiveness by studying the social context of message exposure, social influences on consumer behavior, storytelling, and other advertising appeals and execution styles. She has published her research in Journal of Business Research, Journal of Product & Brand Management, Journal of Consumer Behaviour, Journal of Research in Interactive Marketing, Marketing Management Journal, among others. Her future research interests include advertising related to consumer vulnerability and resilience in the COVID-era.