Dr. Jihyun Kang
<b>Department: </b>Department of Information Systems and Operations Management<br><b>Research Area: </b>Dr. Kang's research explores the impact of communication on the success of new ventures, focusing on entrepreneurship and startups.
Department: Department of Information Systems and Operations Management
Research Focus: Dr. Kang's research explores the impact of communication on the success of new ventures, focusing on entrepreneurship and startups.
Potential Student Project(s):
Students who are interested in entrepreneurship and strategic communication can join research project for startup sustainability and business development. Effective leadership and strategic communication are significantly associated with startup survival rates. Students will explore startups' communication and make recommendations based on research. First, students will gather information about market such as industry, technology, and competitors. Second, students will analyze and identify communication problems based on the data.
Attributes/skills/background sought in undergraduate:
A proactive mindset, creativity, and the ability to collaborate effectively are also highly valued.
Mentoring Plan:
The student researcher will work 5 hours per week on the project including a one-on-one interaction with the PI for at least 1 hour per week.
Contact: 765-285-5063, WB248