Greg Fallon
Associate Vice President of University Communications and Digital Strategy
In the division of Marketing and Communications at Ball State, Greg leads both the Digital Marketing and University Communications teams. The Digital Marketing team is responsible for the University’s website, internal and external distribution of communications, social media, digital marketing efforts like SEO, upkeep of and ongoing training for MyBallState, and more. The University communications team is responsible for media relations, press releases, media pitches, blogs, and other forms of writing. Greg serves as the editor of Ball State Magazine, which is distributed to roughly 170,000 alumni, employees, friends and prospective students twice a year.
Among other responsibilities at Ball State, Greg also serves as the Public Information Officer for the Ball State University Police Department. He also regularly serves on the University's Student Success Steering Committee, the Crisis Management Team, and the Expressive Activity Preparation and Response Team.
Greg joined Ball State University in the Fall of 2020 after a 17-year career in journalism in Muncie. When he departed newspapers, he was the executive editor of The Star Press in Muncie, the Palladium-Item in Richmond, Ind., and the Journal & Courier in Lafayette, Ind. He served as the editor in Muncie for six years. Before that, he spent time as a digital editor and sports editor in Muncie. In his time leading the three newsrooms, his work focused on storytelling, leadership, digital audience growth, website editing, social media management, metric analysis, community betterment, and more.
In addition to working in the Muncie community and at times covering Ball State as a reporter/editor, he is a 2004 graduate of the Journalism Department, now called the School of Journalism and Strategic Communication. He also taught a journalism course in 2018 and previously served on advisory committees in that department.
In his personal life, Greg has two beautiful daughters, and he is married to his high school sweetheart, Julie, who is also a Ball State graduate. He’s an avid reader and an FAA-certified drone pilot.