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Born and raised on the U.S.–Mexico border in Ciudad Juárez, México, Félix Medina earned his B.A. in Hispanic Literature & Linguistics from the Autonomous University of Ciudad Juárez. He moved to Indiana in 2007 and, inspired by his father’s entrepreneurial path, launched his first company—Vedia Global—in 2014. The translation and language-services firm grew quickly, serving major clients such as the Department of Justice, the NBA, the Smithsonian Institute, the City of Indianapolis, the NCAA, and the Indiana State Museum, before being acquired by a larger corporation.After several years in the translation field, Félix transitioned into marketing and media, spending time with Telemundo and later working in the broader Indy marketing ecosystem. But the entrepreneurial call never left. In August 2025, he founded El Capitán Digital Marketing (AKA El Cap DM)—a multicultural boutique strategy agency helping U.S. companies authentically connect with Latino communities through culturally intelligent marketing, community engagement, and real-world bilingual insights.Outside of work, Félix is usually traveling, skiing, drinking great coffee, brainstorming creative ideas with ChatGPT, playing tennis, or listening to Bad Bunny. A true language lover and multicultural explorer, he speaks Spanish, English, and Portuguese, is currently studying Turkish, and has traveled to more than 20 countries—including Iceland, Turkey, Greece, Costa Rica, Jamaica, Cuba, Italy, Canada, Mexico, Guatemala, and Spain.