In today's digital era, advertising is indispensable. The growing demand for online advertising and digital marketing underscores its promising future.
Students specializing in Advertising will master the art of crafting compelling advertisements that resonate across diverse media platforms. Gain hands-on experience in developing consumer-centric campaign strategies to achieve clients' communication objectives.
Acquire practical skills in research, strategy development, design thinking, project management, creative advertising, media planning, account management, and analytics. Learn to create comprehensive media plans for social and traditional channels, enhancing clients' brand identities and measuring campaign effectiveness.
Our program emphasizes empathy, social responsibility, and self-awareness, fostering ethical practices throughout your career. Graduates pursue diverse roles such as copywriter, art director, creative director, media planner, account executive, market analyst, digital marketer, and advertising sales representative.
Develop your skills at The McKinley Avenue Agency within the interactive Holden Strategic Communications Center, collaborating with real clients to build a professional portfolio.
Engage with national clients such as Adobe, Ocean Spray, and Nissan through the National Student Advertising Competition a member of The Ball State Chapter of the American Advertising Federation. Gain insights from agency tours with AAF and alumni networking opportunities to secure internships and job placements.
Career Paths: Graduates specializing in Advertising can pursue various roles, including media buyer, media planner, creative director, copywriter, account executive, brand manager, brand strategist, social media manager, campaign strategist, digital marketer, advertising analyst, and more.
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If you’d like to learn more about our Advertising Major, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.