Students specializing in Public Relations will learn how to connect organizations to audiences with messages crafted to drive awareness and engagement.
Our professors teach and employ cutting-edge technology, tools and techniques. We also focus on planning, executing and assessing PR campaigns using the latest metrics. As professionals do in the working world, we look for how effective strategies and tactics can change opinions, attitudes and behaviors in our target publics.
Our program teaches empathy and self-awareness, not only to help students recognize personal biases but also to stay grounded in professional ethics throughout their careers. We are purposeful in our approach, embedding transformational experiences throughout our curriculum. Graduates pursue diverse roles such as public relations specialist, communications manager, social media strategist, corporate communications director, media relations coordinator, event planner, content creator, and brand manager.
Develop your skills at McKinley Avenue Agency within the interactive Holden Strategic Communications Center, collaborating with real clients to build a professional portfolio.
As a member in our award-winning Public Relations Student Society of America (PRSSA) chapter, you’ll practice your skills and to learn from a working public relations pro, who serves as the chapter’s professional adviser and regularly visits for professional development and educational activities. Network with PR leaders locally and globally via PRSSA and the Vernon C. Schranz Distinguished Lectureship, which has annually brought PR leaders to our campus and students for over 40 years.
Career Paths: Graduates specializing in Public Relations can pursue various roles, including media relations manager, public relations specialist, publicist, communications coordinator, PR account manager, community relationship manager, government affairs specialist, brand manager, social media manager, content strategist, crisis communications expert, event planner, event coordinator, and more.
Keep Exploring
Take the Next Step
If you’d like to learn more about our Strategic Communication Major, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.