Student sits at desk talking with two women.

The Indianapolis Colts, St. Louis Cardinals, Women’s Tennis Association, and the All State Sugar Bowl are just a few of the many major sports organizations, marketing agencies, and management firms graduates of our Sport Administration major have gone on to work for. These types of employers need driven, committed people who can blend their understanding of athletics with business acumen and creative instinct—all while keeping up with a fast-paced, fast-growing business.

The best way for you to learn all this is to actually do it. That’s why our program emphasizes a hands-on approach.

Starting as early as the introductory course for this major, you’ll work closely with Ball State Athletics, giving you direct insight into the operations of a real NCAA Division I organization.

That type of experience will continue throughout your time at Ball State. Just a few of the highlights include completing at least two outcome-based projects for regional sport organizations and organizing various events on campus to raise money for local charitable organizations.

What You Will Learn

You will study the principles of sport administration, including:

  • sport law
  • marketing
  • finance
  • communication
  • governance
  • management

What It’s Like to Major in Sport Administration at Ball State

The Ball State Sport Administration curriculum is almost completely experiential—You learn by doing and graduate with experience. For example, in SPTA 290 Revenue Generation, students sell tickets for a professional sport organization (Ball State University and Ft. Wayne TinCaps).

You will also gain professional experience before you graduate by completing an internship. Our students have completed this requirement with organizations across the U.S. and abroad.

Our event management class raises thousands of dollars every year through our Sport Administration Fund for Excellence, which financially supports professional development activities for our students.

The fund, for example, sent two students to Colorado Springs for the United States Olympic Committee Internship fair. Countless others have gone to networking conferences in Chicago and Indianapolis.

Our relationship with Ball State Athletics allows students an opportunity to gain experience in operations and on-field promotions as early as the introductory course.

Thanks to a partnership between Ball State Athletics and our student club, the Sport Administration Association, the club is able to take major-wide networking trips and invite sport industry leaders to network with students on campus.

Our alumni will also be an important part of your experience here. They remain connected to our program, mentoring our students. Through our alumni, you’ll get to explore careers in our field and graduate into an established professional network that can connect you with potential employers.

Major Requirements

Our bachelor of science (BS) in sport administration blends courses in general business with those unique to our own field, along with the University Core Curriculum required of all Ball State students.

You will also need to complete one of four possible minors and a 400-hour internship (12 credit hours).

The degree is designed so that you can complete it in four years if you take classes full time. Completion time will vary if you attend part time. We encourage you to speak with your advisor about your workload and your timeframe goals for completing your degree.


Total: 120


A few of the classes you will take include:

  • Sport Law
  • Sport Marketing
  • Sport Finance
  • Psychological/Social Issues in Sport
  • International & Comparative Administration of Sport

For a complete list of all the courses you will take and their descriptions, please see our Course Catalog.

View Catalog


You may choose one of the following minors to complete alongside your degree:

What Can You Do with a Degree in Sport Administration?

An undergraduate degree in sport administration allows an individual the knowledge, skills, and experiences to prepare them for careers in the following areas:

Industry Segments/Opportunities

  • Professional Sports
  • Intercollegiate Athletics
  • Recreation
  • Events
  • Entertainment

Functional Areas/Opportunities

  • Ticket Sales and Service
  • Event and Facility Management
  • Sponsorship Sales and Activation
  • Food and Beverage
  • Communications
  • Community Relations
  • Player Operations
  • Web/Creative Services
  • Volunteer Management

Graduate School Paths/Opportunities

  • Sport Management
  • Business
  • Education
  • Law

Sport Administration Association

The Sport Administration Association offers opportunities for students to learn about careers in their chosen field, network with industry professionals, and acquire event management experience working events for the athletic department and other regional sport organizations. Learn more.

Paying for Your Education

Department Scholarships

On top of the dozens of funding options offered through Ball State’s Office of Financial Aid and Scholarships, our department awards scholarships to our own students. Find a scholarship.

Apply to Ball State

Admission to Ball State is selective, and we carefully evaluate all applications on an individual basis. Applying is easy. Use our convenient, comprehensive, and secure online application.

Apply Now

Want to Learn More?

The best way to get a true feel for Ball State is to spend some time here, so we encourage you and your family to schedule a campus visit. Take a tour, attend an information session, meet with a professor in our area, and ask plenty of questions. Or, if you’d rather speak to someone directly by phone or email, please feel free to contact us.