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What It’s Like to Major in Sport Administration at Ball State

Prepare to work in the sport industry with a major in sport administration. Whether your interest lies in professional, collegiate, or recreational sport; marketing and management agencies; profit or non-profit organizations; or parks and recreation, our comprehensive curriculum incorporates an experiential, hands-on methodology. By graduation, you will have industry knowledge and real-world experience to achieve employment or pursue a graduate program.

Classes are 100% faculty-taught—no graduate/teaching assistants as instructors.

You'll participate in interactive, hands-on experience and one-on-one conversations with faculty.

The Ball State Sport Administration curriculum is experiential – you graduate with industry experience.


Our partnerships include:

  • Fort Wayne TinCaps – Sell full-ticket-package options.
  • Ball State Athletics – Work within operations, logistics, marketing, and on-field promotions for home sporting events (1,200+ hours).
  • Albany Golf Club – Create and operate a golf outing.
  • Muncie ICE League – Operate and manage an academic-focused basketball league. 
  • Chase Charlie Races – Create, organize, and manage a 5K, virtual, and Kiddie 100 races.

Event Management Class

Our event management class raises thousands of dollars for our Sport Administration Fund for Excellence account, which financially support professional development and networking conferences for students.

The account paid for students to attend the…

  • United States Olympic Committee Internship Fair in Colorado Springs
  • Baseball Winter Meetings in Baltimore & San Diego
  • MIT Sloan Sports Analytics Conference
  • National Recreation and Park Association Annual Conference
  • Sport Sales Workshop and Job Fair at Mount Union
  • Many conferences in Chicago & Indianapolis
  • and many others…

Sport Administration Association

The student-led club offers executive leadership positions to enhance student opportunities through…

  • semester trips – venue tours, Q&A sessions with sport organization executives, and attending games
  • guest speakers
  • social events

Women in Sport Business

The student-led club focuses on female careers and empowerment within the sport industry.

  • Alumni Mentorship Program – Students are paired with sport industry professionals who can provide insight on career advice, best practices, interview strategies, job shadow opportunities, etc.
  • Faculty bring Indiana and non-Indiana sport professionals in for classroom discussions (and through Zoom/Skype).
  • Ball State Athletics allow students an opportunity to gain experience through volunteer and student work positions across the department

“The Ball State Sport Administration taught me the value of pursuing every opportunity that is presented.” – May 2020 Graduate

“The ability to focus on real-world challenges was great preparation. I was able to take specific examples when I was interviewing for positions.” Expected December 2021 Graduate

Video Testimonials

Student Learning Outcomes

  1. Students demonstrate strong work habits, willingness to learn, communication skills, creative thinking, problem-solving, professionalism, teamwork, and customer service.
  2. Students demonstrate knowledge of sport management practices.
  3. Students demonstrate sport sales skills: the ability to open the sales call, show enthusiasm, interpersonal communication skills, confidence, persistence, ask probing questions, and generate solutions for the customer.
  4. Students demonstrate command of dynamic writing language free from spelling, grammatical, and factual errors at a publishable level.
  5. Students demonstrate knowledge as to how to pursue employment in the sport industry as well as professional representation in the job search.

Career Opportunities

  • Professional Sport
  • Intercollegiate Athletics
  • Interscholastic Athletics
  • Parks & Recreation
  • Non-profit (YMCA; Boys & Girls Club, etc.)
  • Entertainment
  • Administration
  • Agency – Player, Marketing & Management
  • Coaching
  • Communications
  • Community Relations
  • Compliance
  • Development
  • Management – Event, Facility, Volunteer
  • Governance
  • Marketing
  • Operations
  • Player Operations
  • Sales – Sponsorship & Ticket Sales/Service
  • Web/Creative Services
  • Business
  • Education
  • Law
  • Sport Management

Major Requirements

Total to Graduate: 120

Program Advisor: Eric Klosterman

For a complete list of all the courses you will take and their descriptions, please see our Course Catalog.

View Catalog

Paying for Your Education

Department Scholarships

On top of the dozens of funding options offered through Ball State’s Office of Financial Aid and Scholarships, our department awards scholarships to our own students. Find a scholarship.

Apply to Ball State

Admission to Ball State is selective, and we carefully evaluate all applications on an individual basis. Applying is easy. Use our convenient, comprehensive, and secure online application.

Apply Now

Want to Learn More?

The best way to get a true feel for Ball State is to spend some time here, so we encourage you and your family to schedule a campus visit. Take a tour, attend an information session, meet with a professor in our area, and ask plenty of questions. Or, if you’d rather speak to someone directly by phone or email, please feel free to contact us.

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