Visual communication (graphic design) is the art of communicating information and ideas through the strategic use of text and images. Its purpose is to clarify information, interpret abstract concepts, and communicate ideas to the public. In addition to having an in-depth knowledge of typography, digital, web, and print design, practitioners must also understand human behavior and cross-cultural communication. It is a collaborative profession and brings designers together as teams to craft innovative solutions to a wide range of traditional and contemporary formats.

The art major (BFA) concentration in visual communication integrates academic, fine art, digital, and social skills in order to prepare students for this demanding and exciting profession. Our curriculum is designed to develop a student’s skills and problem-solving abilities through theoretical exercises and pre-professional projects. Throughout their three years of study, students learn to take responsibility for their performance and to achieve ownership of their ideas and abilities. Professors work closely with students to develop their individual strengths and to help them graduate with a professional-quality portfolio. Our award-winning Studio 165+ student design firm supplements our core courses and gives students the opportunity to gain professional experience.

Ball State radiates a positive, creative energy. I’m grateful for the variety of academic, cultural, and community experiences that contribute to my well-rounded education.

Samantha Robbins
art major with a concentration in visual communication

What You Will Study

Our curriculum develops your skills, perceptions, and problem-solving abilities in traditional and digital media. You will work with professors to thoughtfully edit and revise your work for presentation and to translate your personal growth into your unique portfolio. This is a professional degree, and you will be prepared to enter the design world upon graduation.

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What Can You Do with a Degree in Visual Communication?

As a graduate of our program, you’ll be prepared for:

  • a career as a graphic designer for an established firm
  • a career as an independent designer
  • excellent graduate programs for continued exploration

Paying for Your Education

School of Art Scholarships

Scholarships are a terrific way to help with costs. On top of the University’s scholarships available to you, the School of Art has several programs of its own. Begin searching.

Ready to Apply?

Have you decided our program is right for you? Then it’s time to begin the admission process. The program maintains a policy of selective enrollment. Admission requires a review at the end of the Spring semester.  Read our portfolio requirements.

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