Sungwon Chung

Sungwon Chung

Associate Director of the School of Journalism and Strategic Communication and Assistant Professor of Journalism


Room:AJ 397

About Sungwon Chung


Dr. Sungwon Chung is an Assistant Professor in the School of Journalism and Strategic Communication. His research focuses on cognitive and psychological processing of media content, including advertising and corporate sales responsibility campaign information, in traditional and emerging media. Dr. Chung also brings research expertise in instructional and communication design. His work has been published in Media Psychology, Communication Research, Public Relations Review, Psychology & Marketing, Journal of Computer Assisted Learning, and Instructional Science.


Professional Experience


  • Ball State University: Assistant Professor in Advertising, School of Journalism and Strategic Communication, 2021-present
  • Ball State University: Assistant Professor in Advertising, Department of Journalism, 2019-2021
  • Fort Hays State University: Assistant Professor in Public Relations and Advertising, Department of Communication Studies, 2015-2019



  • Ph.D., Mass Communications, Texas Tech University
  • Ed.D., Instructional Technology, Texas Tech University
  • M.A., Advertising, Michigan State University
  • B.A., Dankook University, South Korea

Selected Research and Publications


  • Chung, S., & Lee, S. Y. (2020). Cognitive processing of corporate social responsibility campaign messages: The effects of emotional visuals on memory. Media Psychology.
  • Chung, S., & Lee, S. Y. (2019). Visual CSR messages and the effects of emotional valence and arousal on perceived CSR motives, attitude, and behavioral intentions. Communication Research.
  • Chung, S., & Sparks, J. V. (2016). Motivated processing of peripheral advertising information in video games. Communication Research.
  • Cheon, J., Chung, S., Song, J., & Kim, Y. (2015). An investigation of the effects of a graphic organizer in an online serious game on learning outcomes and attitudinal perceptions. Interactive Learning Environments.
  • Cheon, J., Crooks, S. M., & Chung, S. (2014). Does segmenting principle counteract modality principle in instructional animation? British Journal of Educational Technology.
  • Lee, H., Chung, S., & Lee, W. (2013). Presence in virtual golf simulators: The effects of social presence on perceived enjoyment, perceived value, and behavioral intention. New Media & Society.

 Honors and Awards


  • Hollis Fund, Ball State University, 2020
  • Supplemental Transition Package Award, Ball State University, 2019
  • Faculty Summer Grant for Research, Creative or Grants Activity, Fort Hays State University, 2016
  • Outstanding Doctoral Dissertation Award in Social Sciences, Texas Tech University, 2014, 2016
  • Top Paper, Information Systems Division, International Communication Association, 2013
  • Doctoral Dissertation Grant, American Academy of Advertising, 2012

Course Schedule
Course No. Section Times Days Location
Media Planning 1 352 1 1100 - 1215 T R AJ, room 213B
Jour Mass Comm Resea 680 800 0000 - 0000 OL, room ONLINE