Sungwon Chung

Associate Professor in School of Journalism and Strategic Communication, Assoc Director of School Journalism and Strategic Comm

Phone:765-285-4320

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Room:AJ 397

About Sungwon Chung

Dr. Sungwon Chung teaches advertising media and research methods. In 2022, he advised two CCIM students who won 2nd place in the annual Media Plan Case Competition hosted by the Washington Media Scholars Foundation.

Dr. Chung's research focuses on how the content and structure of strategic communication influence motivation, emotions, and cognitive processes in various contexts, including corporate social responsibility/advocacy, environmental issues, and prosocial messaging. His work has been published in leading journals, including Communication Research, Media Psychology, Public Relations Review, Psychology & Marketing, New Media & Society, Journal of Computer Assisted Learning, and Instructional Science. Additionally, Dr. Chung leads the Embodied Media Cognition Lab, which is equipped with psychophysiological measurements, self-reports, and cognitive assessments. Currently, he serves as a Review Editor on the editorial board of the Media Psychology section at Frontiers in Psychology.

Professional Experience

• Ball State University: Associate Professor and Associate Director, School of Journalism and Strategic Communication, 2023-present
• Ball State University: Assistant Professor, School of Journalism and Strategic Communication, 2019-2023
• Fort Hays State University: Assistant Professor in Public Relations and Advertising, Department of Communication Studies, 2015-2019

Education

• Ph.D., Mass Communications, Texas Tech University
• Ed.D., Instructional Technology, Texas Tech University
• M.A., Advertising, Michigan State University
• B.A., Dankook University, South Korea

Selected Research and Publications

• Lee, S. Y., & Chung, S. (2023). Publics' views of corporate social advocacy (CSA) initiatives: Exploring prior issue stance, attitude toward a company, and news credibility. Management Communication Quarterly.
• Lee, S. Y., & Chung, S. (2022). CSR communication visual strategies. In O'Connor, A. (Ed.), The Routledge handbook of corporate social responsibility communication (pp. 128-138). New York: Routledge.
• Chung, S., & Lee, S. Y. (2020). Cognitive processing of corporate social responsibility campaign messages: The effects of emotional visuals on memory. Media Psychology.
• Chung, S., & Lee, S. Y. (2019). Visual CSR messages and the effects of emotional valence and arousal on perceived CSR motives, attitude, and behavioral intentions. Communication Research.
• Chung, S., & Sparks, J. V. (2016). Motivated processing of peripheral advertising information in video games. Communication Research.
• Cheon, J., Chung, S., Song, J., & Kim, Y. (2015). An investigation of the effects of a graphic organizer in an online serious game on learning outcomes and attitudinal perceptions. Interactive Learning Environments.
• Cheon, J., Crooks, S. M., & Chung, S. (2014). Does segmenting principle counteract modality principle in instructional animation? British Journal of Educational Technology.
• Lee, H., Chung, S., & Lee, W. (2013). Presence in virtual golf simulators: The effects of social presence on perceived enjoyment, perceived value, and behavioral intention. New Media & Society.

 Honors and Awards

• Advance Program Grant (Co-Pl), Ball State University, 2023
• Hollis Fund, Ball State University, 2020
• Supplemental Transition Package Award, Ball State University, 2019
• Faculty Summer Grant for Research, Creative or Grants Activity, Fort Hays State University, 2016
• Outstanding Doctoral Dissertation Award in Social Sciences, Texas Tech University, 2014, 2016
• Top Paper, Information Systems Division, International Communication Association, 2013
• Doctoral Dissertation Grant, American Academy of Advertising, 2012