Media Promotion and Management Concentration

If you dream of crafting impactful advertising campaigns, managing social media platforms, or orchestrating media events, studying media promotion and management can pave the way to a fulfilling career. Through hands-on projects with media companies, businesses, and community organizations, students in our Media Promotion and Management concentration study how media is managed, sold, and promoted by implementing evidence-based strategies, techniques, and tools that engage audiences.

This concentration is ideal for students who enjoy working with media but don’t want to be part of the production process. You’ll take courses in audiences and analytics, exhibition and distribution, media client management, media promotion, media campaigns, and promotion writing. You’ll customize your major by choosing from directed electives in Business, Communication Studies, Marketing, Strategic Communication, Public Relations, and Event Planning.

Upon successful completion of the program, you’ll be prepared to enter careers where the ability to identify, understand, and communicate with diverse audiences is valued. You will also be ready to enter roles that involve working with clients or in project management. Additionally, the Media Promotion and Management concentration is an excellent precursor to graduate studies in business, public relations, communications, or related areas.

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If you’d like to learn more about our Media major, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.