Categories: Career Development
Start: March 10, 2027 10 a.m.
End: March 10, 2027 11:30 a.m.
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*If you need any accommodations to participate in this session, please contact learndev@bsu.edu*


Explore Ball State's brand standards, messaging, and visual identity while learning how to align unit-specific communications with the University brand.


Concepts explored will include:

  • Brand messaging and tone
  • Colors, fonts, and graphics
  • Brand style guide 
  • Logos and unit marks
  • Marketing and Communications website 
  • “We Fly” brand positioning