The Art of Swag and Logos: Brand Licensing and Promotional Merchandise - Elective

*If you need any accommodations to participate in this session, please contact learndev@bsu.edu*

Learn Ball State's trademark guidelines, logo standards, swag approval process, and best practices for branded merchandise.

Content will include:

·      Trademark and logo usage

·      Swag ordering process

·      Use of the Athletics logo and Dancing Charlie  

·      Approved vendors

·      Approval workflows

·      Best practices and common mistakes