Betsy Meyer

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About Betsy Meyer

 

Betsy Meyer is Unified Media Creative Director at The McKinley Avenue Agency, a full service strategic communications and sales agency. The agency, under Meyer’s guidance offers real-world experience for students across multiple disciplines to develop their skills in areas such as media sales, advertising, public relations, graphic design, video and photography. A journalist and graphic designer with more than 15 years of media experience, Meyer also oversees all operations and financial services of the agency.

 

Professional Experience

 

• Ball State University: Unified Media Creative Director, The McKinley Avenue Agency, 2014-present
• Bella Magazine (Pensacola, FL): Creative Director, 2019-present
• The Star Press: Custom Publications Coordinator, 2008-2014
• The Star Press: Design Editor, 2005-2008
• The Cincinnati Enquirer: Page One Designer, 2005
• The News-Sentinel: Design Editor, 1999-2004
• The Washington Post: Sports designer, 1999-2000

Education

 

• B.S., Journalism, History Cum Laude, Ball State University

Honors and Awards

Under Meyer's guidance, The McKinley Avenue Agency has won numerous awards.  Recent honors include: 

 

• The McKinley Avenue Agency, College Media Business and Advertising Managers (CMBAM) annual awards for college media for Best Special Event (Roost Housing Fair) and Best Self Promotion Website, first place, 2019-2020
• The McKinley Avenue Agency, College Media Business and Advertising Managers (CMBAM) for Best College Media PR/Marketing Program, second place, 2019-2020
• The McKinley Avenue Agency, College Media Business and Advertising Managers (CMBAM)f or Best Sales Strategy of a Special Section, Best Sales Proposal, and Best Sales Representative, third place, along with several honorable mentions, 2019-2020
• The McKinley Avenue Agency, 2020 IASB College Broadcasting Awards for Student Social Media Presence, third place.

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