Topic: Administrative

March 1, 2007

Ball State employees and students won 27 of 64 ADDY Awards in the annual competition sponsored by the Advertising Federation of East Central Indiana.

Ball State's "Education Redefined" television commercials won the gold and the people's choice awards and were named best of show in the broadcast category.

"Ball State really hit the mark this year with the 'Education Redefined' campaign," said Anne Condran, executive director of the East Central Indiana chapter. "The campaign represents the true spirit of the creative excellence at Ball State."

"Education Redefined" illustrates the university's commitment to provide high-quality students opportunities to work with Ball State's expert faculty in an environment conducive to immersive learning.

The awards are significant because advertising professionals who served as judges are validating the well-produced execution of the campaign, said Al Rent, Ball State's director of relationship marketing and community relations.

"It's always gratifying to receive awards from other professionals in the business because it says our performance is outstanding," Rent said. "I am so proud of the University Marketing and Communications team who worked on this project."

Other Ball State projects winning gold awards include:

  • "Ball State Indianapolis Center Gift Card" for the best student stationery package. University Marketing and Communications Ron McVey and Susan Holloway contributed. Kathryn Marinaro, student contributor.
  • "BlaK Eye" and "Wake Up" for the best single consumer or trade magazine ad by a student. "BlaK Eye" also won the best of show award for a student. Jason Glassburn, designer.
  • "It's Your Gold at the End of the Rainbow" for the best elements of advertising in photography by a student. It also won a silver award for single consumer or trade magazine ad. Chad Brittian, designer.
  • "Absolut Legend" for single consumer or trade magazine ad by a student. Kristin Smith, designer.

Winners of silver awards include:

  • "Undergraduate Admissions Viewbook" for direct marketing. Tom Taylor, vice president for Enrollment, Marketing, and Communications contributed.
  • "President's Holiday Card" for collateral material. University Marketing and Communications Julie Parmerlee, Michael Hickey and Susan Holloway contributed.
  • "Education Redefined" outdoor billboards for out-of-home campaign. University Marketing and Communications Jason Fragomeni contributed.
  • "Experience Real Life at Ball State" for interactive media consumer Web sites. University Marketing and Communications Mark Morris, Nancy Prater and Don Rogers, and WIPB and Teleplex-Media Services Jeff Crone, Wayne Mock, Valerie Morris and Matt Rhoton contributed.
  • "Education Redefined" ad campaign for mixed media. University Marketing and Communications Mark Morris, Jason Fragomeni, Nancy Prater, Marissa Emerson and Tom Taylor contributed.
  • "Benefacta 2006: Entrepreneurial Ventures" for collateral-annual report. University Marketing and Communications Susan Holloway, Michael Hickey, Don Rogers and Ron McVey contributed.
  • "Hearts for Hemophilia" for a stationery package by a student. Amanda Bennett and Jeff Reno contributed.
  • "Twilight: Los Angeles" for a poster by a student. Jon Tyler Core and Bobby Richards contributed.
  • "Digital Portfolio Direct Mail" for direct marketing by a student. Andrew Raab, designer.
  • "Village Jewelers" for a newspaper ad by a student. Meagan Fisher, designer.
    " "N21" for an editorial design cover by a student. Chad Brittian, designer.
  • "Thoroughly Modern Millie" trailer for television by a student. Michael Chandler, Bobby Richards, Lindsay Van Dyke and Danielle Ireland contributed.
  • "Student Anthem Project PSA" for television by a student. Sammy Day and Bobby Richards contributed.
  • "Black and Decker Ads" for a mixed media campaign by a student. Amanda Riley, designer.
  • "Connect with Coke" for a mixed media campaign by a student. This project also won a people's choice award. Michael Panyard, Jessica Dinkelman, Amanda Bennett and Nick Basham contributed.

Indiana Public Radio won the people's choice award for its entry, "Star Trek." Zach Steinke and Brian Eckstein contributed.

Gold awards are automatically registered for the regional competition in March.

By Jody Kress