A business analytics student gesturing while speaking near a digital screen in a business classroom in Muncie, Indiana

Quick Facts

  Next Start Date: January 5, 2026


  • Delivery: 100% Online
  • Major Credits: 30 to 33
  • Total Cost: under $15,000 (in-state tuition)
  • Complete in 5 Semesters
  • No GRE or GMAT Required
  • STEM Designated

Ball State University’s Master of Science in Business Analytics online program combines business acumen with data science tools to prepare you to excel in a high-demand, data-driven field. This master’s degree in business analytics is designated a STEM program by the U.S. Department of Homeland Security.

Competitively priced among other Indiana institutions, you’ll receive a world-class education that focuses on solving real-world business challenges using business analytics applications across finance, marketing, supply chain, and AI. These hands-on experiences will allow you to use the skills you learn in the classroom the next day at work. 

 Should I Get a Business Analytics Degree?

Whether you have a business degree or not, the Master’s in Business Analytics is a perfect option to help you advance your career or change careers entirely. The program is customizable based on your career goals, no prior work experience is required. And the courses you take may count toward an MBA in the future.

You will explore several areas of business while solving real-world business challenges. You can expect to gain experience in the following areas:

  • Accounting
  • Business Analytics
  • Data Analytics
  • Economics
  • Logistics and Supply Chain Management
  • Machine Learning
  • Marketing
  • Quantitative Analysis

 What Can You Do With a Business Analytics Degree?

Whether you want to advance in your current career or are interested in a new career path, Ball State’s online MS in Business Analytics can prepare you for what’s next.

Careers in business analytics have seen a dramatic increase beginning in 2020, with job growth projections continuing to trend upward. Nationally, the demand for business analytics professionals will grow 14 percent through 2035, with growth in Indiana reaching 21 percent. Graduates usually find careers in one of the following occupations (Source: Lightcast™ – lightcast.io):

  • Management Analyst
  • Market Research Analysts and Marketing Specialists
  • Marketing Manager
  • Operations Research Analyst
  • Statistician

 Program Contact

Allison Logan, Assistant Director of Graduate Business Programs

 Calculate the Cost of a Master's in Business Analytics

It's important to you to understand the expenses associated with your education. We encourage you to use our cost calculator to estimate the costs of your education and plan for your future. Need assistance? Our student success specialists stand ready to support you.

Calculate Your Costs

 Business Analytics Courses

The industry-designed curriculum consists of 30 to 33 credits of fully online, asynchronous course work and is designed for working professionals of all backgrounds. All courses are designed and taught by many of the same faculty in Ball State’s top-ranked online MBA program. You can complete your course work anywhere that it fits into your schedule. And you can graduate in less than two years by taking only two courses at a time.

If you don’t already have equivalent undergraduate business course work on your transcript, you might need to take BUSA 602 Fundamentals of Economics and Statistics.

Required Core Courses (21 Credits)

  • ICS 625 Artificial Intelligence and Machine Learning (3 credits)
  • ISOM 608 Business Analytics (3 credits)
  • ISOM 610 Data Visualization for the Professions (3 credits)
  • ISOM 613 Systems and Data Management: Analysis and Design (3 credits)
  • ISOM 621 Contemporary Business Information Systems (3 credits)
  • MBA 611 Stats and Quantitative Methods (3 credits)
  • MBA 651 Economic Analysis for Managers (3 credits)

Electives (Choose 9 Credits)

  • ACC 610 Financial Analytics (3 credits)
  • ICS 620 Information and Communication Technologies, Standards and Lab I (3 credits)
  • ISOM 651 Supply Chain Management (3 credits)
  • ISOM 654 Project Management (3 credits)
  • ISOM 655 Quality Management (3 credits)
  • MBA 631 Accounting and Decision Making (3 credits)
  • MBA 671 Marketing Management (3 credits)

For the full list of course descriptions, please view the course catalog.

View All Courses

Ready to Apply?

Are you interested in our program? Then it's time to apply!

Get Started

Want to Learn More?

Do you have questions about this program or online learning? We're here to help! You may request more information using our online form, or feel free to reach out directly to one of our staff.

Related Programs