| The other side of the mirror sees these problems as a unique opportunity. From this perspective, the current convergence of global warming, global rise of the middle class, and rapid population growth is accompanied by an explosion of scientific knowledge and technological capability. Scientific knowledge and technological capability combine with the shift in successful competitive strategy to provide an unheralded opportunity to create a new economy, i.e., a ‘Sustainability Economy’, that can address these problems and heal the earth by providing the processes and tools for societies (local, regional and global) to become sustainable. This is a quality of life and economic growth opportunity unlike anything that has occurred since the industrial revolution. “The green economy is poised to be the mother of all markets, the economic investment opportunity of a lifetime, because it has become so fundamental” (Lois Quam, managing director of alternative investments at investment company Piper Jaffray, as stated in Friedman’s Hot, Flat and Crowded)