Jeff Berg
Start: October 22, 2018 4 p.m.
End: October 22, 2018 5 p.m.

Jeff Berg is the Senior Digital Designer for Arup, an international urban planning, design and architecture firm. Jeff has unique experience with coding and design to create engaging end-user experiences for cultural, government and commercial entities around the world. At Arup, he currently serves as the Americas Software Tools and Application Development Skills Leader where he has developed his own custom software tootles for urban planning.

His experience includes applying his talents to developing digital experiences for The Smithsonian, MoMA, The Palace Museum Beijing, The Hermitage Museum, The Egyptian Museum Cairo,, and the Chicago Architecture Foundation. His experience with commercial clients includes work for firms such as Microsoft, Coca Cola, L.L. Bean, McDonald's, John Deere, Blue Cross Blue Shield and Steelcase.

Since leading, a global civic data portal, Jeff has dedicated his career to better urban planning via the creation of software, used with cities such as Wuhan, Istanbul, and Chicago. This work has led to expertise in aspects of built environment spaces such as building systems and data where Jeff has led the creation of first-of-a-kind software solutions. Jeff has created immersive artworks using 3d spaces in virtual worlds at Princeton University, University of Southern California The University of Kentucky, Linden Labs, and the IDIA Lab at Ball State University.

During the lecture, Berg will share how to:

  • Interpret Data Driven Design as an essential element of the interdisciplinary planning process of inventing physical space.
  • Examine the engagement of the environment as an interaction – illustrating an evolution from basic data input experiences, through voice, AI - into a pervasive and transparent experience.
  • Recognize systemic and physical transformation of traditional user interface paradigms - moving past the notion of the Internet of Things and toward the Interface of Everything.
  • Assess the effects of ethical, cultural, societal and environmental impact on the Master Planning process.

AIA and LA CES approved for 1 CEU