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Bill Bussick is the President & CEO of DuraMark Technologies, Inc., an industry-leading manufacturer of durable decals and labels. Bill co-founded DuraMark in 2007, and it has become one of the largest digital label printers in the U.S. In 2013, DuraMark launched a technology Division that was spun off and operates today as Lumavate, an innovative product experience platform allowing marketers to centralize product data, manage digital assets, and create digital product experiences.In 2021, Bill led the acquisition of DuraMark to a Midwest-based Private Equity firm. Before DuraMark, Bill spent 22 years leading sales organizations for Fortune 1000 companies in the printing industry. Bill is a 1983 graduate of Ball State University with a B.S. in Marketing. He met his wife of 38 years at Ball State, and they have four children. Bill also sits on the board of The O’Connor House, a home for pregnant and homeless women, which his wife founded in 2005 in Hamilton County.