Assistant Professor of Telecommunications
Ph.D., Advertising, The University of Texas at Austin, 2016
M.S., Public Relations, Syracuse University, 2012
B.A., Journalism, Economics, Ewha Womans University, Seoul, South Korea, 2007
Dr. Karen Han’s research focuses on persuasive communications in digital and social media. She is especially interested in the social and psychological factors associated with digital media adoption, e-health, and consumer-brand relationships. Her professional experiences center on integrated brand promotion planning and crisis management. She teaches courses in the sales and promotion sequence.