Assistant Professor of Telecommunications
Ph.D., The University of Texas at Austin
Dr. Han’s research focuses on the influence of new media technologies on human interaction. She has three main research trajectories within this important field of study: digital advertising and ethics, social media and strategic communication, and digital technology and media effects. Her research focuses on how digital advertising and a personalized, targeted approach affect attitudes and behaviors of consumers. Her research also examines the effectiveness of digital messaging in different contexts, such as crisis communication, cause-related marketing (CRM), and health communication. Additionally, her interests center on the individual and contextual factors that influence individuals’ immersive experiences and message acceptance.