When you wear your favorite outfit, sip your latte, or download a popular catchy song, you are touching the result of marketing. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, identify niche markets, and analyze consumer insights to understand how consumers interact with the world and use the products they encounter.
Our bachelor’s degree in marketing explores all these issues and more. As a student pursuing a marketing degree, you’ll engage in every aspect of the marketing world and immerse yourself in hands-on learning and internships.
About four of every five students receive some kind of merit- or need-based assistance with their tuition and fees. On top of the dozens of options our university offers its students, Miller College of Business gives several awards every year to its own students. Learn more.
Center for Professional Selling
The Center for Professional Selling is one of just 23 full members of the University Sales Center Alliance. This center provides hands-on learning and networking opportunities including a national sales competition, the nation’s largest sales job fair, and access to sales professionals. Learn more.
Take the Next Step
If you’d like to learn more about our marketing bachelor's degree, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.