Department Chair of the Department of Marketing and Associate Professor of Marketing
Russell Wahlers, Assistant Professor of Marketing, joined the Ball State faculty in 1989. He received his BBA, MBA, and DBA (1981) degrees from Kent State University with a major in Marketing and minor in Decision Sciences. Prior to joining the Ball State faculty, he taught at the University of Notre Dame, John Carroll University, and Kent State University.
Wahlers' industry experience includes assignments at The BFGoodrich Engineered Systems Company in Market Research, Business Planning, and Corporate Purchasing. His teaching interests are in the areas of Consumer Behavior and Marketing Simulation. Wahlers' research interests are primarily in the consumer information processing area.
He has had articles published in the Journal of Marketing Theory and Practice, Advances in Consumer Research, International Journal of Retailing and Distribution Management, Journal of Leisure Research, Journal of Travel Research, Journal of Professional Services Marketing, Review of Business, and Marketing Intelligence and Planning and numerous papers published in the proceedings of the American Marketing Association, Decision Sciences Institute, and the Association for Consumer Research. He is active in the American Marketing Association and served as an adviser to Ball State's Collegiate Chapter of the American Marketing Association.