Dr. Mark Mayer is an Assistant Professor of Marketing in the Miller College of Business at Ball State University. Mark primarily teaches Marketing Research & Analytics but also has taught Advertising, Consumer Behavior, Marketing/Brand Management, Marketing Strategy, and Retail Marketing in the past. Mark has also partnered with undergraduate and graduate students for independent study courses and honors theses.
Mark’s educational background includes a Ph.D. from the University of Georgia, an M.B.A. from Wake Forest University, and a B.S. from the State University of New York at Geneseo. Prior to his Ph.D., he was a Brand Manager at Kraft Foods and at Wyeth Healthcare, managing brands including Planters Nuts, Nabisco new products, and Advil pain reliever. As an academic, Mark has led consulting projects for several Indiana-based non-profit groups, large corporations, and small businesses, and has been featured as a marketing expert for various Indianapolis-area media outlets.
Achieving Academic Excellence
Happy and healthy. That’s what marketing professor Mark Mayer wants for all kids. He evaluates how to develop uplifting ads to tackle childhood obesity. Read more of his story.
Prior to joining Ball State, Mark spent seven years on the marketing faculty of Indiana University’s Kelley School of Business, where he taught a variety of courses in the undergraduate, Evening MBA, Kelley Direct online MBA, and Executive Development programs. He was also the program chair of Kelley’s Business Minor and Business Foundations Certificate programs. Mark won a number of awards for his teaching and service, including the IU Trustee’s Teaching Award, the Excellence in MBA Teaching award, IU Athletics Outstanding Professor, and the Outstanding Student Organization Advisor Award.
Much of Mark’s academic research focuses on understanding audience responses to advertising elements like humor, threat, and sex. His most recent experiments with co-authors explore best practices in designing health communications, including childhood obesity reduction efforts. Mark’s research has been published in academic journals including Marketing Letters, International Journal of Advertising, Journal of Promotion Management, Health Communication, Journal of Managerial Issues, and Journal of Business Diversity. He has presented at academic conferences including the American Marketing Association (AMA), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), American Academy of Advertising (AAA), Marketing Management Association (MMA), and Society for Marketing Advances (SMA), and presented his research at numerous universities.