The Pulliam and Schranz lecture series are just two of the many opportunities you’ll have to learn from those at the top of their industry. Past speakers include two-time Pulitzer Prize finalist, Rukmini Callimachi, a foreign correspondent for The New York Times, and Tina McCorkindale, president and CEO of the Institute for Public Relations.

Pulliam Award Lecture Series

Since 1960, Ball State University’s Department of Journalism has presented the Eugene S. Pulliam National Journalism Writing Award to honor a print journalist’s work during the prior calendar year. The award is presented each spring alongside other department and alumni awards. The Pulliam Award Lecture Series features a range of industry leaders who share and connect with the Ball State Journalism community.

Founded in 1979, the Vernon C. Schranz Distinguished Lectureship in Public Relations is the nation’s longest running public relations lectureship and has brought some of the most prominent public relations leaders to campus. Speakers provide insight into public relations trends and creates a forum for new ideas among Indiana’s public relations practitioners, faculty, and students.

The Ball Corporation started the series in 1979 in honor of Schranz, the company’s first public relations officer, and an advocate for higher education. Schranz often shared his expertise with students and endowed an undergraduate public relations scholarship through a gift of Ball Corporation stock.

Ball State Journalism’s 39th Annual Vernon C. Schranz Distinguished Lectureship in Public Relations

“Improvise and Succeed: Advice from an Unlikely CEO”

Fred Cook

Chairman of Chicago-based public relations agency, Golin. Director of the University of Southern California’s Center for Public Relations, and PRSA member.

Event Details

8 p.m. Thursday, Nov. 9
L.A. Pittenger Student Center Ballroom
free and open to the public

About Fred Cook

Golin chairman Fred Cook will challenge you to question conventional thinking to achieve innovative solutions through bold leadership and brave work worthy of awe and action. From hotel doorman and substitute teacher to PR-powerhouse, Cook has built a meaningful, relevant career through improvisation, creativity, and grit. Cook is leading Golin as the 61-year-old integrated agency continues to embrace new technologies and push creative boundaries to advance the world’s leading companies through seamless, integrated communications.

The Vernon C. Schranz Distinguished Lectureship in Public Relations, the nation’s first endowed public relations lectureship, is proudly hosted by Ball State University.

Ball Corporation of Muncie, Indiana established the lectureship in 1979 to recognize 25 years of outstanding service for its first public relations officer, Vernon C. Schranz. A native to Minnesota, Schranz (1915-90) joined the Ball Corporation in 1954, and eight years later became the company’s first director of the newly organized public relations department—one established on the principles of openness, honesty and community service.

Schranz was active in the community and business affairs, serving as a member of the boards of directors of the Muncie-Delaware County Chamber of Commerce, Hillcroft Services (formerly DSCS), the Family Counseling Service and the Newman Foundation of Ball State University. He also served as chairman of the Ball State Center for Economic Education and as vice chairman of the Muncie Human Rights Commission.

At the time of his retirement in 1979, Ball Corporation honored him with the establishment of the Vernon C. Schranz Distinguished Lectureship at Ball State. Since its inception, the series has brought national leadership in public relations to the Ball State campus and has achieved the status as one of the preeminent lectureships in public relations.
Schranz visited the classrooms as a guest lecturer himself and demonstrated his interest in public relations education by endowing an undergraduate public relations scholarship through a gift of Ball Corporation stock.

The lectureship has built a reputation for providing content necessary for the growth and development of the public relations field. It offers an examination of the developing status of the public relations profession and creates a forum for the expression of new ideas and concepts. It serves as a professional development opportunity for Indiana public relations practitioners, faculty and students.

Supported by Vernon C. Schranz and family, the Vernon C. & Mary H. Schranz Public Relations Scholarship is awarded to an outstanding undergraduate public relations major who demonstrates exceptional potential in their prospective field. Scholarship recipients are recognized at the annual Vernon C. Schranz Distinguished Lectureship in Public Relations in the fall.

  • Hannah Riffle 2016-2017
  • Victoria Banser 2015-2016
  • Brittany Noe 2014-2015
  • Kelsey Kotnik, 2013-2014
  • Jacob Kluth, 2012-2013
  • Lily Barker, 2011-2012
  • Alison Barnes, 2010-2011
  • Jenny Pyle, 2009-2010
  • Samantha Adamczewski, 2008-2009
  • Melissa Nobbe, 2007-2008
  • Melissa Nobbe, 2006-2007
  • Jennifer K. Rice, 2005-2006
  • Beth-Allison Lazaros, 2004-2005
  • Amber Bauer, 2003-2004
  • Amanda Goings, 2002-2003
  • Dawn New, 2001-2002
  • Wendy Wolfred, 2000-2001
  • Jaclyn Shubert, 1999-2000
  • Jeff Harris, 1998-1999
  • Rachel Allen, 1997-1998
  • Angel Soyrou, 1996-1997
  • Angel Soyrou, 1995-1996
  • Todd Wetzel, 1994-1995
  • Jennifer Dolce, 1993-1994
  • Sonya Popp, 1992-1993
  • Rebecca Scheiman, 1991-1992
  • Susan Warren, 1990-1991
  • Julie Willis, 1989-1990
  • Debra Hayes, 1988-1989
  • Tina McCorkindale, 2016
  • Kelli Parsons, 2015
  • Robert Hoopes, 2014
  • Merrie Spaeth, 2013
  • John D. Graham, 2012
  • Lisa Baird, 2010
  • Robert Grupp, 2009
  • Peter Debreceny, 2008
  • John Paluszek, 2007
  • Maj. Gen. Mari Eder, 2006
  • Cheryl Procter-Rogers, 2005
  • Marilyn Laurie, 2004
  • Willard D. Nielsen, 2003
  • Christopher Komisarjevsky, 2002
  • Bradley Wilks, 2001
  • Daniel J. Edelman, 2000
  • Lord Chadlington, 1999
  • Tim Traverse-Healy, 1998
  • Betsy Plank, 1997
  • Terrie Williams, 1996
  • Paul H. Alvarez, 1995
  • John W. Felton, 1994
  • Ann Barkelew, 1993
  • Fraser P. Seitel, 1992
  • Robert Dilenschneider, 1991
  • Carole M. Howard, 1990
  • John F. Budd Jr., 1989
  • James L. Tolley, 1988
  • David W. Ferguson, 1987
  • Denny Griswold, 1986
  • Kerryn King, 1985
  • Patrick Jackson, 1984
  • Chester Burger, 1983
  • Philip Lesly, 1982
  • Dorothy Gregg, 1981
  • Douglas Hearle, 1980
  • Edward Block, 1979