Enhance your understanding and skills in the strategic field of public relations with our master of arts degree. It’s certified by the Public Relations Society of America which highlights the quality of our curriculum, resources, facilities and university support of our program.
Also, we have expanded our course offerings to include the highly sought-after skills employers are looking for, as reported by Burning Glass Technologies. Stay competitive in your career with the following skills for success:
- Strategic communication development
- Market research
- Competitive communication analysis
- Social media and digital analytics
- Digital marketing communication
- Project planning and development
Discover why a Master's in PR from us is the right choice for your career advancement with our informational video.
Our faculty has worked in public relations, journalism, advertising, and marketing. They can connect you with internships and jobs in their industries.
You can earn your degree either on campus, online, or through a blend of both—whatever best fits your needs.
You will always have easy access to your professors and classmates through our social media channel such as Slack and Facebook.
This 33- to 39-credit program was designed so that you can finish in five semesters, taking just two or three classes per semester. You can start the program during any of our traditional semesters in the fall, spring, or summer.
A few of the courses you will take include:
- JOUR 601 Studies in Journalism and Communication Theory (3 credits)
- PR 605 Business Fundamentals and Entrepreneurship in PR (3 credits)
- JOUR 651 Social Media Analytics (3 credits)
- PR 660 PR Theories and Applications (3 credits)
- PR 680 Mass Communication Research Methods (3 credits)
Electives (3-6 Credits)
Capstone (3-6 Credits)
- CRPR 698 Creative Project (3 or 6)
- PR 681 Applied Research (3)
- RES 697 Research Paper (3)
- THES 698 Thesis (6)
You will also choose one of the following concentrations.
View Course Catalog
PR Leadership Concentration
This concentration consists of 12 credits.
- PR 662 Case Studies of Global, Digital and Ethical PR practice (3 credits)
- PR 664 PR Evaluation Techniques (3 credits)
- PR 665 Public Relations Campaigns (3 credits)
Choose 3 credits from:
- MGT 500 Managing Organizational behavior (3 credits)
- MGT 505 Survey of Marketing (3 credits)
- ISOM 551 Operations Management (3 credits)
Media Analytics Concentration
This concentration consists of 12 credits.
- JOUR 650 Media Audiences & Content Strategy (3 credits)
- JOUR 652 Media Analytics Measurement and Data Management (3 credits)
- JOUR 653 Data Visualization (3 credits)
- JOUR 654 Media Analytics & Content Strategy Consulting (3 credits)
Not Quite Ready for a Master's Degree?
If you’re thinking about graduate school but haven’t quite settled on our master’s program, then our certificates are a great way to get started. You can earn a certificate (either online or a blend on online and on campus) then later apply those credits toward a master’s. We offer two options for public relations students: corporate communications and education communications.
Course Delivery Options
If you complete your degree on campus, you will have access to state-of-the-art facilities, including the DepartComent of Journalism's new Holden Strategic Communications Center, Integrated Media Lab, and Unified Media Lab.
You will also have the opportunity to participate in student media and client service organizations, including:
You may also be able to work as a graduate assistant, which provides a tuition waiver, an opportunity for an academic-year stipend, and excellent experience working with departmental faculty and staff.
A majority of our students earn their MA in public relations degree completely online. You will receive the same high-quality instruction from the same distinguished faculty as on-campus students. Plus, Ball State’s online programs are consistently nationally ranked and recognized.
As an online student, you can take classes through an asynchronous format, meaning you can interact when convenient for class participation. Most of our online students are working professionals who enroll in an average of two courses each semester. Many find that they advance within their workplace or land new jobs even as they are completing their master’s degrees with Ball State.
If you are a graduate assistant or live within commuting distance of our main campus in Muncie, Indiana, the blended method gives you the best of the online and on-campus worlds.
You can take some classes online and some classes on the beautiful Ball State campus. You will enjoy the convenience of online instruction combined with face-to-face interaction with faculty and students.
Paying for Your Education
If you live in the Muncie area, a graduate assistantship is an excellent opportunity to gain meaningful professional experience while helping cover the costs of your degree. Learn more.
Ready to Apply?
Review our admission requirements, dates and deadlines, and instructions. Then complete our online application.
Want to learn more about the program or not finding what you’re looking for? Then request more information or contact program coordinator YoungAh Lee.