Michelle O'Malley

Michelle O'Malley

Associate Lecturer of Journalism


Room:AJ 336

Educational Background:
PhD Mass Communications and Journalism, University of Florida, ABD
MS Agricultural and Extension Education, Michigan State University, 1992
BA Communications, Aquinas College, 1989

Professional Experience:
Professor O’Malley has more than a decade of teaching experience including four years at the University of South Dakota, six years at Kansas State University, two years at the University of Florida and one year at Michigan State University. She has professional experience working at South Dakota Education Association, Sanford School of Medicine, NorthStar-Select Sires and Michigan Department of Agriculture.

Research/Creative/Publication Interests:
Emerging media and social media, educational pedagogy, branding, strategic online communication, agricultural communication.

Research/Creative/Publication Career Highlights:
O’Malley has co-authored seven publications including peer-reviewed articles for Public Relations Review, Journalism and Mass Communications Educator, and Science Communication. She has been a part of six peer-reviewed research presentations on topics such as undergraduates’ perception of faculty using social media, social networking and media promotion.

She is a member of the following professional organizations: Association for International Agricultural and Extension Education, South Dakota Education Association, Council of Higher Education, American Academy of Advertising, Association for Education in Journalism and Mass Communication, International Communication Association and National Communication Association.

Thesis/Creative Project Experience and Philosophy:
Professor O’Malley prefers to work as a committee member on students’ theses. She would like to have monthly meetings with students and be as involved as the chair of the committee wants her to be involved.   O’Malley has completed two student research projects. The first was Faculty on Facebook: Accepted or Duh Neid during which she worked with two undergraduate students from the research conception to presentations. This project was part of IdeaFest at the University of South Dakota. Her second research project was an honors thesis completed by Erin Alberts entitled Traditional vs. E-Media Advertising: Effectiveness for a locally owned furniture business. She acted as outside chair for this project. 

Course Schedule
Course No. Section Times Days Location
Introduction to Medi 103 7 1530 - 1645 T R AJ, room 363
Introduction to Adve 250 1 1100 - 1215 T R AJ, room 289
Advertising Copy & L 354 1 0930 - 1045 T R AJ, room 363
Advertising Campaign 456 1 1400 - 1515 T R AJ, room 360
Internal Communicati 535 830 0000 - 0000 OL, room ONLINE