Students with foam finger and cheering for BSU

Quick Facts

Sports isn’t just competition, and entertainment isn’t just for fun—it’s big business. Sports and Entertainment Communication considers how messages create and challenge sports and entertainment identities, images, relationships, groups, and organizations. 

Sports and Entertainment is a powerful force in our society and economy, encompassing fans, players, talent, sponsors, and media. It demands critical consumers, content creators, and leaders. You’ll develop skills including audience analysis, engagement, motivation, message construction, leadership, teamwork, and project management while navigating key practices of social responsibility, diversity, equity, and inclusion.  

Students in this major love the world of sports and entertainment. They tend to be creative risk-takers and might describe themselves as strategic, competitive, influencers, or promoters.  

Possible job titles include: Promotions Coordinator, Game Day Communications Associate, Community Relations Coordinator, Social Media Manager, Operations Manager, Communications Manager, Member Relations Coordinator, Corporate Partner Manager

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Take the Next Step

If you’d like to learn more about our Interpersonal Communication Concentration, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.

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