Within this year, social media marketing is expected to account for almost a fourth of corporate marketing budgets. With this in mind, our event will challenge undergraduate students to solve a real-world problem using current social media marketing tools. The competition will present students with the opportunity to showcase their critical thinking skills in the fast-paced, real-time world of social media in strategic social media campaign creation and problem-solving.

The case is the first step in the competition. Each school will develop a social media strategy and campaign based on the problem in the case study provided by CADMA. The 2019 case will be provided to university contacts by the end of December 2018. If you would like to receive the case, contact Kari Wissel at kewissel@bsu.edu.

Submissions will be judged in a double-blind format, with 6 winners selected in this semi-final round. Schools who are selected for the second round of competition will be informed by CADMA and invited to compete at Ball State‚Äôs L.A. Pittenger Student Center for the final round. 

2019 Finalists: Marian University, University of Cincinnati, Ball State University, Youngstown State University, Western Michigan University, and Florida State University. 

Preliminary Video Submission Rules

For the preliminary round, a video will be submitted to Ball State via YouTube. Along with this video, schools should create a PowerPoint presentation, which will contain the comprehensive plan. Listed below are more specific instructions for the video and PowerPoint presentation:

  • A cover sheet with names and school information is required
  • No school identifying information should appear in the presentation
  • Student teams should consist of 2-4 undergraduate students
  • No names should appear in video or PowerPoint
  • 20 slides maximum for PowerPoint (see below for recommended outline)
    • Executive summary
    • Social media audit
    • Social media objectives
    • Online brand, persona, and voice
    • Strategies and tools
    • Social media responsibilities
    • Social media policy
    • Critical response plan
    • Measurement
    • PowerPoint notes can be used to annotate and clarify your slides
  • 5-minute maximum for video
  • Videos are to be posted public or unlisted to YouTube (not private)
  • YouTube automatically subtitles videos (check back after submission to verify automated subtitling)
  • Please submit PowerPoint, video link, and cover sheet to cadma@bsu.edu by Friday, March 1, 2019.

The presentation and PowerPoint will be judged on the following criteria:

  • Presentation: 30%
  • Summarization of the plan: 15%
  • Creativity of the presentation: 5%
  • Style/Professionalism: 10%
  • PowerPoint: 70%
  • Problem stated: 5%
  • Issues evaluated: 10%
  • Comprehensive plan: 10%
  • Collaboration across all entities: 10%
  • Details conveyed: 10%
  • Expected outcomes/evaluation of plan: 5%
  • Relevance – new, current, fresh: 10%
  • Creativity of plan: 10%

*we reserve the right to change the number of teams invited to Ball State for the final round of competition.

December 2018

  • Case release to all universities

Friday, March 1, 2019

  • Video case submission due

Friday, March 15, 2019

  • 6 advancing schools will be informed and invited to attend the competition at Ball State

Friday, April 12, 2019

  • 5 p.m. Teams arrive
  • 5:30 p.m. Registration
  • 6 p.m. Dinner

Saturday, April 13, 2019

  • 8 a.m. Breakfast
  • 8:45 a.m. Welcome
  • 9:30 a.m. Case Presentations Start
  • 10:30 a.m. Networking Event
  • 11:30 a.m. Finalist Announced
  • 12 p.m. Lunch
  • 12:30 p.m. Finalist Round Begin
  • 2:15 p.m. Awards