Students gain valuable expertise and lasting professional connections working alongside faculty mentors and industry leaders in our technology-rich center that prepares tomorrow’s marketing leaders to excel.

Both our Social Media Lab and Social Media Center challenge marketing majors and minors to employ the latest strategies and platforms to inform and persuade. These collaborative spaces differentiate our program as a leader in experiential marketing education.

Explore Our Facilities

Students collaborating in a classroom with a whiteboard

Social Media Lab

At the heart of our operation is our state of the art classroom, designed to educate and develop you, with digital marketing and analytics courses presented in real-world settings.


Student making a presentation

Social Media Center

Our center supports Moov Media, our student-run social media agency that creates content for clients and provides social media services, including analytics, audits, listening reports, managing and planning.

Explore Other Collaborative Spaces in Our College

The Center for Advancement of Digital Marketing and Analytics is one of Miller College’s many renowned centers and labs. Check out our innovative centers.

Upcoming Events

We invite students, businesses, and educators from across the country to share and test best practices in digital marketing and analytics. Learn more about the center’s Social Media Competition and Digital Marketing Summit. Learn more.