The Center for Advancement of Digital Marketing and Analytics provides students, faculty, and community partners with hands-on experience using state-of-the-art technology to execute social media marketing strategies.

In our distinctive educational space, students examine current marketing trends to become well prepared to enter the workforce. The center also supports faculty research and student-led teams working to achieve solutions for businesses and communities in the region.

Annual competitions and summits bring top students and educators from across the nation together to share best practices and test their knowledge and skills.

Students Learn in Cutting-Edge Facilities

Students gain valuable expertise and lasting professional connections working alongside faculty mentors and industry leaders in our technology-rich center.

At the heart of our operation is a Social Media Lab and a Social Media Center. Both challenge marketing majors and minors to employ the latest strategies and platforms to inform and persuade. These collaborative spaces differentiate our program as a leader in experiential marketing education. Explore the facilities.

Industry-Driven Events Draw Top Talent

We invite students, businesses, and educators from across the country to share and test best practices in digital marketing and analytics. Learn more about the center’s Social Media Competition and Digital Marketing Summit. Learn more.

Student Agency Advances Real-World Clients

The center supports Moov Media, our student-run social media agency. Fully staffed with 35-40 students each semester, Moov Media student teams create content for clients and provide social media services, including analytics, audits, listening reports, managing and planning. Check out Moov Media’s work.