Ball State University's mission is achieved through collective efforts of our faculty, staff, and administration and through the activities of the University's colleges, programs, and departments. The University's strategic plan represents the shared vision, values, and goals of the entire University community and is the unifying instrument that optimizes the use of available resources and talent toward the achievement of the mission.

To build on the University's strong foundation, ensure a focused and integrated approach, and encourage stakeholder ownership in the plan's success, Ball State University will engage in a strategic planning process that is guided by the following principles:

Stakeholder Involvement

The planning process should encourage the active participation of faculty, staff, students, alumni, community leaders, and other constituent groups.

Collaborative Effort

The planning process will involve cross-divisional collaboration to ensure the integration of strategies across functional lines for optimization· of results.

Communication and Transparency

Planning deliberations will be communicated regularly with the campus community, and senior leadership will make strategic decisions in a timely, open, and transparent way.


The plan should be based on systematically gathered and analyzed information.


The plan should reflect the University's distinctive role and should articulate how the institution adds value for students, the community, the region, and the state.

Alignment with State Goals

The plan should align with and support the Indiana Commission for Higher Education strategic plan, Reaching Higher, Delivering Value and the Indiana performance funding formula.

Ambitious but Realistic

The plan should establish ambitious goals yet be mindful of the realities of the University's current fiscal environment and those that are expected to become a reality during the planning horizon.


The plan should provide the strategic foundation upon which operational action plans can be developed and executed.

Resource Allocation and Alignment

The final plan should serve as a guide for aligning the University's human, physical, technological, information, and financial resources with the University's strategic priorities.


The plan should incorporate performance metrics that are measurable and that demonstrate the University's progress toward achievement of stated goals. Further, the University will monitor its progress and let that inform future actions as we seek continuous improvement.

Respect for Prior Work

The plan should build upon, but not be bound by, the work already represented by activities and documents such as the strategic enrollment plan and campus master plan.


The plan should reflect the University’s commitment to the Beneficence Pledge.


Although all ideas and sources of advice will be considered, the final plan should be based on informed decisions and priorities.