Dr. Mark Mayer

Dr. Mark Mayer

<b>Department: </b>Marketing<br><b>Research Area: </b>Vaping Reduction Targeted Advertising Development


Department: Marketing

Research Focus:  Vaping Reduction Targeted Advertising Development

Potential Student Project(s): I'm an establish researcher in health communications with published work exploring advertising efforts in public policy. I'm very interested in exploring best practices in advertising for reducing vaping (e-cigarette) levels in college-aged students. This entails doing a literature review to guide experimental stimuli development, developing a sampling plan, fielding researcher-created advertisements manipulating an independent variable (e.g., presence and/or type of humor) to isolate effects on a dependent variable (e.g., attitudes toward vaping). We might also explore how different personality variables affect this process as well. We'll collect data from BSI-J students, analyze the data, and report results.

Attributes/skills/background sought in undergraduate:

  • Interest in public policy
  • Interest in basic data analytics
  • Solid writing skills
  • Solid time management skills
  • A positive attitude and natural curiosity about people!

Mentoring Plan: The mentee student will work 5 h/week on the project including a 1-on-1 interaction with me for at least one hour/week. This interaction could occur during my normal office hours on campus or via Zoom. I've mentored a lot of students in the past (e.g., have advised or am advising six undergraduate honors theses) and it's one of the best parts of my job! You'll need to commit to putting the time in, and I'll commit to making sure you have an excellent learning experience. I've also worked and consulted in business/marketing/brand management/advertising before in both large Fortune 500 corporate settings and much small non-profit ones, and so this project/mentoring will be very applicable to the real world of public policy and advertising.

Contact: 765-285-5119, WB 316