We have a new brand.

Beneficence's wings

The theme: We Fly

"We spark intellectual curiosity. Spirited and motivated, we learn, grow, and take flight. Our faculty and staff—everyone in our community—treat students as partners, from day one. In classrooms and labs, on the sports fields, in immersive learning projects off campus—with agility and perseverance—Cardinals fly. We are grounded in our values, lifted by our knowledge, and go confidently upward toward ever greater opportunities. Ours is a simple promise: to challenge each other to excel. And with Beneficence as our guide—We Fly."

Crews worked through the weekend preparing campus for Monday's reveal.

Teachers College with 'We Fly' banner

Throughout campus, we have banners celebrating our new brand, including large ones on the Teachers College Building, Shafer Tower, and the Administration Building.

President Mearns unveiled the refreshed brand during a public event in Sursa Hall.

View our "We Fly" video.

Hundreds filled Sursa Hall for the big reveal.

students, faculty, staff, and community members in Sursa Hall

This is your brand.

students and faculty with 'We Fly' banner

We want our inspiring new campaign to reflect who we are and what we do at Ball State University. We have renewed our approach to how we tell the remarkable story of our institution and its extraordinary people, which we will do with the passion and prominence they deserve.

Students helped spread the word.

students with Frisbee

Hundreds of volunteers helped blanket campus with Frisbees, stickers, magnets, and other giveaways in order to spread the word and generate excitement.

We want to celebrate as many places as we can.

Shafer Tower with 'We Fly' banners

The brand will roll out in more than one way.

Learn more about 'We Fly.'

Our renewed brand gives us a refreshed perspective on how we view ourselves and tell our story to the rest of the world. The principles of Beneficence, the way we empower students and faculty, our perfect size, our efforts to serve our neighbors near and far, the fact that there is so much more to us than you may think—these are a few of the reasons we are the one to watch.