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WELNS 645 - Social Marketing in Wellness Management Practice.
Social marketing is the use of marketing principles and a customer-driven approach when developing health behavior change strategies. This class focuses on helping wellness managers and other health professionals "think like a marketer" as they design, implement, and evaluate wellness-related programs. College: Applied Science & Tech. Hours: 3 Permission: Y Co-requisite: none Prerequisite: none Ball State University
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