Entrepreneurship Survey
1. ___Male ___Female
2. Age: ___16-21 ___22-27 ___28-35 ___36-45 ___45+
3. Income Level:
___under $20,000 ___20,001-35,000
___35,001-50,000 ___50,001-70,000
___70,001-90,000 ___more than $90,000
5. What vehicles do you currently own?
Make:________________________ Model:________________________ Year:______
Make:________________________ Model:________________________ Year:______
Make:________________________ Model:________________________ Year:______
6. How many vehicles have you owned in the last 10 years?_____
How many of those were Trucks?_____
7. How important is accessorizing your vehicle to you?
*If you are doing this on a computer, simply put an “x” next to your numerical choice on questions of this format. It does not matter which side, please make it uniform, thank you.
Not at all Somewhat Very
1 2 3 4 5
8. How much do you spend on accessories for your vehicle per purchase?
___Less than $100 ___$101-250 ___ $251-500
___$501-750 ___$751-1000 ___More than $1000
9. How many such purchases will you make annually?
___1-2 times a year ___3-5 times a year ___6-9 times a year ___more than 9 times
10. Are you on the internet? ___Yes ___No
How often? ___Everyday ___Every 3-5 Days ____Once a week
____Once every two weeks _____Once a month ____Less than once a month
11. Do you ever make purchases over the internet? ___Never ____Once a week
____Once every two weeks _____Once a month ____Less than once a month
12. What kinds of purchases do you make? ___Electronics ___Books
___CD’s/Movies ___Clothes/Shoes ____Furniture ___Housewares
___Automotive ___School/Office Supplies ___Gifts/Collectibles
13. How much do you typically spend per online purchase? ___Less than $50
___$76-$100 ___$101-250 ___ $251-500
___$501-750 ___$751-1000 ___More than $1000
14. Would you consider purchasing automotive accessories over the internet?
____Yes ____No ___Maybe
15. How likely would you consider this retailer for your next accessory purchase?
Not at all Neutral Very Much
1 2 3 4 5
16. How important are the following products and services to your retail experience?
Not at all Neutral Very Much
Performance (Intakes, exhausts, etc,) 1 2 3 4 5
Interior Dress-up (Seats, dash kits) 1 2 3 4 5
Off-Road parts (nerf bars, Grill guards) 1 2 3 4 5
Street truck parts (Drop kits, air bags) 1 2 3 4 5
Exterior (Visors, Light Covers) 1 2 3 4 5
Protection (Bed liners, Floor Mats) 1 2 3 4 5
Detailing Services (Waxing, Buffing) 1 2 3 4 5
17. How important are these characteristics of the accessory purchasing process to you, and getting you browsing the site of an automotive accessory retailer?
Not at all Neutral Very Much
Price 1 2 3 4 5
Reputation of Retailer 1 2 3 4 5
Knowledgeable Staff 1 2 3 4 5
Selection 1 2 3 4 5
Convenient/friendly site layout 1 2 3 4 5
Quality of Products 1 2 3 4 5
Purchase
Other________________________ 1 2 3 4 5
Other________________________ 1 2 3 4 5
Other________________________ 1 2 3 4 5