PLAN

Key elements of the strategy include; 

Focusing on core competencies and leverage theeir expertise in creating and marketing new forms of entertainment and brands that complement our existing businesses directly or through licensing agreements, joint ventures or other arrangements. 

Expand the mainstream potential of the WWF brand in domestic markets.

Continue to develop and market an integrated product line to their  target audience. 

Increase our presence in international markets either directly or through strategic alliances. 

Expand their television and pay-per-view distribution relationships. 

Increase the licensing and direct sale of their branded products. 

Fully develop WWF.com and other Web sites on the WWF New Media Network as entertainment advertising platforms. 

Form strategic alliances and relationships with other media and entertainment companies