Multimedia
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Implications

    Why should we care about multimedia? How does this megatrend in telecommunications play such a substantial role in our lives? In a society where time is of the essence, multimedia provides a way for us to accomplish so much and enjoy so much more about the many facets of our daily activities.

    As media consumers, we receive the benefits that people would only dream of 25 years ago. Since then, the speed at which we receive information and the depth at which it is presented to us increased in mass proportions. Media has made even more of a splash in education as well.
Teachers do not only have to defer to the "boring textbook" anymore. Educational efforts are not only limited to VHS tapes and VCRs anymore either. Since the invention of the CD-ROM, the possibilities of media in education are boundless. Methods of teaching may include anything from real-time tutorials, that take the person through a step-by-step process, to encyclopedias with extensive bios and links to additional information online. DVDs can also be used as a educational tool with all the extra features that are available when you buy a DVD.

    As multimedia becomes more and more popular, companies want to gain the upper hand in order to become a giant in the field. This opens up a multitude of job opportunities. From news anchors, sports anchors and reporters to the people behind the scenes such as the producers and film/editing crew, job possibilities are almost endless. If you are interested in pursuing a career in
multimedia, there is a position somewhere for you. Considering this skyrocketing popularity and abundance of job possibilities, there is no wonder why the multimedia field itself has become a top commercial giant. Money is constantly flowing through this megatrend. The demand never goes down; if anything, it is still on the rise, and the major players are around to make sure it is supplied. A plethora of movies to reach out to every kind of viewer. Prime time sitcoms are produced by the week, and news programs and some others are produced by the day. Many people are constantly looking to upgrade their home entertainment centers to achieve that ultimate experience when watching their favorite movies, television programs, or listening to their favorite music. Hearing your friends say "wow" after experiencing your superior entertainment setup is also aesthetically pleasing. Basically, as long as people are demanding entertainment and information, and others are around to supply their demand, multimedia will continue to be a superlative commercial giant.

    The political implications concerning multimedia has also been a large issue for many years, and forever will be. Political issues are possibly the most covered subjects by multimedia today. When you put this to thought, you will never see the State of the Union address interrupted by Stuart Scott with an update on the Lakers-Kings game. However, that basketball game will be interrupted for the briefest of statements from Mr. President. Politics have such a large impact on the media. When election time comes around, every other station you flip to on your television will have coverage of latest developments at some point during the day, or night for that matter. Political leaders for years have utilized multimedia in sending out their message to the masses. Today, no matter how urgent or spontaneous that message is, one form of multimedia or the other will find a way to send it directly to you real-time.

    The legal/regulatory aspects of multimedia are some that have not been very effective as of late. As we all know, there are multitudes of "file sharing" programs out there that let their users "share" their files with each other. The problem: much of this material is copyrighted, and the sharing of this unauthorized material is illegal. Regulators have been successful in shutting down some programs, the late Napster and Songspy, but as of now, there are too many to really gain an upper hand in the battle. Until some method is developed to monitor or crack down on the uprise of programs such as these, music and movie lovers everywhere will continue pirate their favorites. ARRGG!!