On first glance there would seem to be little chance of mistaking a videogame centred upon pumelling heavyset lycra-clad men into submission with a charity for the protection of endangered animals. But hey, there's no point in taking any risks, right?

The World Wildlife Fund, in an admirably unwavering display of pique, have blocked release of THQ's WWE: Just Bring It, because the wrestling game accidentally contains WWF branding, rather than WWE. This is not the first run-in the charity has had with the former World Wrestling Federation, but the latest disagreement between the two parties has culminated in a £50 million lawsuit.

"The Fund is using a United Kingdom court to block the sale of WWE video game products for Christmas, a Grinch-like move to deny wrestling fans around the world the opportunity to receive these products as Christmas gifts," said a spokeman for World Westling Entertainment. Utterly bizarre. Much as we despise the lumpen proletarian goon spectacle that is US wrestling, it does seem the Charity is taking a rather pedantic line here...

World Wide Fund For Nature vs. World Wrestling Entertainment
Group Attempts $90 Million Shakedown Over Logo Dispute
by John K. Carlisle
A Switzerland-based environmental group (once called the World Wildlife Fund) is suing a successful U.S. sports entertainment company (once called the World Wrestling Federation) because they share the same logo letters.